There is one constant in digital marketing. And that constant is change. Sometimes it’s a change for the better, sometimes it’s not, and sometimes so much changes at once it’s hard to work out what on earth is going on. 



Because I work with small business owners on marketing, I take hours a week to learn and stay updated. But with taking off a few weeks in July, I managed to miss one of the biggest (and quick to be removed) updates to Instagram in some time. I knew I needed help to work out what I’d missed, why I still needed to care about it, and what’s coming up.

Thankfully Sarah Galbraith could tell me (and you) the whole story. Sarah and I spent the Pandemic years meeting weekly on an Instagram live to talk about social media updates, and came on a bonus episode early the year. Her business The Social Approach helps Kiwi and Australian small business owners with content creation for their posts, providing both images and caption templates every month, along with support and guides. 

Instagram may have rolled back the changes I saw briefly on my feed a few weeks back, but they are coming. So listen in and learn so you’re prepared for the new ways we’ll need to use the platform to reach our target audience. Because as the platform changes, we also need to change. 





In this episode we cover:
Why Instagram is changing
Why they rolled out changes then stopped
What we can expect in the next few months
How to use your static posts within the new style
How we’re using hashtags now
What you can do with your beautiful long captions. 



Important Links

Check out The Social Approach here

Follow Sarah on Instagram

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

There is one constant in digital marketing. And that constant is change. Sometimes it’s a change for the better, sometimes it’s not, and sometimes so much changes at once it’s hard to work out what on earth is going on. 
 
Because I work with small business owners on marketing, I take hours a week to learn and stay updated. But with taking off a few weeks in July, I managed to miss one of the biggest (and quick to be removed) updates to Instagram in some time. I knew I needed help to work out what I’d missed, why I still needed to care about it, and what’s coming up.
Thankfully Sarah Galbraith could tell me (and you) the whole story. Sarah and I spent the Pandemic years meeting weekly on an Instagram live to talk about social media updates, and came on a bonus episode early the year. Her business The Social Approach helps Kiwi and Australian small business owners with content creation for their posts, providing both images and caption templates every month, along with support and guides. 
Instagram may have rolled back the changes I saw briefly on my feed a few weeks back, but they are coming. So listen in and learn so you’re prepared for the new ways we’ll need to use the platform to reach our target audience. Because as the platform changes, we also need to change. 
 
In this episode we cover:
<ul>
<li aria-level="1">Why Instagram is changing</li>
<li aria-level="1">Why they rolled out changes then stopped</li>
<li aria-level="1">What we can expect in the next few months</li>
<li aria-level="1">How to use your static posts within the new style</li>
<li aria-level="1">How we’re using hashtags now</li>
<li aria-level="1">What you can do with your beautiful long captions. </li>
</ul>
 
Important Links
<a href="https://thesocialapproach.com/">Check out The Social Approach here</a>
<a href="https://www.instagram.com/social_with_sarah/">Follow Sarah on Instagram</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of the MAP IT Marketing facebook group</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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