Most regular listeners will know I love talking content marketing, and while I know just how important analytics are, we don’t spend a huge amount of time talking about them



However the change from Google Analytics to G4 is a huge move, which requires a little work from your end, and some massive changes to your reporting



G4 will help you have greater visibility on how people are seeing your website, and allow you to make changed based on the learning G4 is making all the time around best practice and improving conversions



In this episode we go through the key ways G4 will help your business, how often you should be looking at improving your website, and how to get G4 measuring actions on your website. 



This is a huge analytics update, and this episode will help you understand it better.



In this episode we cover:
What G4 is and why it’s replacing Google Analytics
What the benefits of G4 is
Why you need to think about what you want to measure
What G4 will help you do better
Why you need to get it installed
How to activate G4
How G4 will protect privacy 





Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

Most regular listeners will know I love talking content marketing, and while I know just how important analytics are, we don’t spend a huge amount of time talking about them
 
However the change from Google Analytics to G4 is a huge move, which requires a little work from your end, and some massive changes to your reporting
 
G4 will help you have greater visibility on how people are seeing your website, and allow you to make changed based on the learning G4 is making all the time around best practice and improving conversions
 
In this episode we go through the key ways G4 will help your business, how often you should be looking at improving your website, and how to get G4 measuring actions on your website. 
 
This is a huge analytics update, and this episode will help you understand it better.
 
In this episode we cover:
<ul>
<li aria-level="1">What G4 is and why it’s replacing Google Analytics</li>
<li aria-level="1">What the benefits of G4 is</li>
<li aria-level="1">Why you need to think about what you want to measure</li>
<li aria-level="1">What G4 will help you do better</li>
<li aria-level="1">Why you need to get it installed</li>
<li aria-level="1">How to activate G4</li>
<li aria-level="1">How G4 will protect privacy </li>
</ul>
 
 
Important Links
<a href="https://www.rachelklaver.com/events">Come to Rachel’s Free content strategy workshops</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://hellohumanbyrachelklaver.substack.com/">Rachel’s SUBSTACK</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="https://identify.ac-page.com/be-the-face-of-your-business-checklistcklist/">Download OUR free Face of your Business checklist</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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