Sel Leigh created a business that pulled together her decades of experience in working across multiple government and NGO roles educating not-for-profit and business owners, and had a growing number of clients who loved her help, advice and support around helping them understand the obligations and entitlements of being in business, specifically in the not for profit, or other impact style business models. 

But Sel had a problem

Her business was soaking up hours she did not have, she was stressed and the profit coming in from the work wasn’t enough. She needed help. 

In this episode of MAP IT Marketing, we walk through why Sel needed to get some external help to reset her pricing, what mindset barriers she had to break down, and how her clients reacted to her new pricing structure.

For anyone who’s struggled to work out how to price your value, as opposed to “what you think you can get” this is a must listen to episode. 

Sel now uses the lessons and techniques she’s learned to help her clients also change their mindset and ensure they’re building a business that is profitable and healthy. At the time of our interview, Sel was still on maternity leave, which she was able to take fully, leaving a team member to look after the business, and still be paid from the business. 

Sel’s about to return to work with clients, helping them with their Impact-focussed businesses, knowing she’s built a business that still gives her time with her three young children, aligning her business with her personal values around family.  

 

Today we cover
Why it’s good to think about profit (even with a passion / impact business)
Why we so often don’t charge what we’re worth
What you need to take into account when you change your pricing
When you may need to get help
What the biggest impact of changing your money mindset is
What happens when you tell your clients the pricing has changed

 

Important Links

Sel on Tiktok

Sel on Instagram

Sel on Linkedin

Natalie Coombe, Pricing Expert

 

Other recommended Episodes

Your budget is not their budget with Natalie Coombe

How People Pleasing Can Harm Your Business

Sel Leigh created a business that pulled together her decades of experience in working across multiple government and NGO roles educating not-for-profit and business owners, and had a growing number of clients who loved her help, advice and support around helping them understand the obligations and entitlements of being in business, specifically in the not for profit, or other impact style business models.&nbsp;
But Sel had a problem
Her business was soaking up hours she did not have, she was stressed and the profit coming in from the work wasn&rsquo;t enough. She needed help.&nbsp;
In this episode of MAP IT Marketing, we walk through why Sel needed to get some external help to reset her pricing, what mindset barriers she had to break down, and how her clients reacted to her new pricing structure.
For anyone who&rsquo;s struggled to work out how to price your value, as opposed to &ldquo;what you think you can get&rdquo; this is a must listen to episode.&nbsp;
Sel now uses the lessons and techniques she&rsquo;s learned to help her clients also change their mindset and ensure they&rsquo;re building a business that is profitable and healthy. At the time of our interview, Sel was still on maternity leave, which she was able to take fully, leaving a team member to look after the business, and still be paid from the business.&nbsp;
Sel&rsquo;s about to return to work with clients, helping them with their Impact-focussed businesses, knowing she&rsquo;s built a business that still gives her time with her three young children, aligning her business with her personal values around family.&nbsp;&nbsp;
&nbsp;
Today we cover
<ul>
<li aria-level="1">Why it&rsquo;s good to think about profit (even with a passion / impact business)</li>
<li aria-level="1">Why we so often don&rsquo;t charge what we&rsquo;re worth</li>
<li aria-level="1">What you need to take into account when you change your pricing</li>
<li aria-level="1">When you may need to get help</li>
<li aria-level="1">What the biggest impact of changing your money mindset is</li>
<li aria-level="1">What happens when you tell your clients the pricing has changed</li>
</ul>
&nbsp;
Important Links
<a href="https://www.tiktok.com/@leighdevelopment?">Sel on Tiktok</a>
<a href="https://www.instagram.com/leighdevelopment/">Sel on Instagram</a>
<a href="https://www.linkedin.com/in/sel-leigh-54b52320/">Sel on Linkedin</a>
<a href="https://www.nataliecoombe.com/">Natalie Coombe, Pricing Expert</a>
&nbsp;
Other recommended Episodes
<a href="https://omny.fm/shows/map-it-marketing/your-budget-is-not-thier-budget-money-mindset-and">Your budget is not their budget with Natalie Coombe</a>
<a href="https://omny.fm/shows/map-it-marketing/how-people-pleasing-may-be-harming-your-business">How People Pleasing Can Harm Your Business</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

MAP IT Marketing

What Happens When You Start Charging What You’re Worth

https://api.omny.fm/orgs/6e563546-50c3-485b-8c58-ad12003baac8/clips/16f475e6-0a1e-4f82-ab15-adcf0078ba4e/transcript

Advertisement