Earlier this year I spent two weeks at home recuperating from an operation I chose to have. This was monumental for several reasons. First I haven’t had a length of time like that by myself with no one to look after or do anything for over thirty years. Secondly, it was the first time I felt completely relaxed about spending that time focused on just recuperating, without feeling I needed to swing back into work or back into responsibilities.



But it did come at a cost. Even though I’d covered the basics, it did take me out of action leading up and after the surgery, and it did see us drop in revenue for a short period post surgery. This was due to what I already knew would happen - a delayed reaction to less marketing going on.



Thankfully it all caught up on itself, and the impact was no where near as big as I had feared. Along with this, I also was experiencing a new realization that the business, as much as I love it, and how important it was to me was not nearly as important to me as… ME



Since I made the call to have surgery an bunch of things have changed, and there’s balance in my life. What does that look like as a small business owner, and how has it changed the way I market my business? We cover it all in this week’s episode of MAP IT Marketing. 





In this episode we cover:
Why our business suffered from my absence earlier this year
Why I don’t feel guilt about it
What I’ve learned from putting my needs before my business
What had to happen to make it possible
How long it took to “fix” the impact
Why I’m askin you to make a similar step





Important Links

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Earlier this year I spent two weeks at home recuperating from an operation I chose to have. This was monumental for several reasons. First I haven’t had a length of time like that by myself with no one to look after or do anything for over thirty years. Secondly, it was the first time I felt completely relaxed about spending that time focused on just recuperating, without feeling I needed to swing back into work or back into responsibilities.
 
But it did come at a cost. Even though I’d covered the basics, it did take me out of action leading up and after the surgery, and it did see us drop in revenue for a short period post surgery. This was due to what I already knew would happen - a delayed reaction to less marketing going on.
 
Thankfully it all caught up on itself, and the impact was no where near as big as I had feared. Along with this, I also was experiencing a new realization that the business, as much as I love it, and how important it was to me was not nearly as important to me as… ME
 
Since I made the call to have surgery an bunch of things have changed, and there’s balance in my life. What does that look like as a small business owner, and how has it changed the way I market my business? We cover it all in this week’s episode of MAP IT Marketing. 
 
 
In this episode we cover:
<ul>
<li aria-level="1">Why our business suffered from my absence earlier this year</li>
<li aria-level="1">Why I don’t feel guilt about it</li>
<li aria-level="1">What I’ve learned from putting my needs before my business</li>
<li aria-level="1">What had to happen to make it possible</li>
<li aria-level="1">How long it took to “fix” the impact</li>
<li aria-level="1">Why I’m askin you to make a similar step</li>
</ul>
 
Important Links
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="https://identify.ac-page.com/be-the-face-of-your-business-checklistcklist/">Download OUR free Face of your Business checklist</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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