We spend a lot of time looking at our ideal clients and what they “look like” but what if we spent more time looking at what they are experiencing, what they are being influenced by, and what they are needing from us more.



Using empathy in our marketing strategy can help us identify the core needs of our ideal clients, so we can talk to them better. We can show we have grace for the sticking points that are making life harder, be aware of the blocks they might have in the way of assessing success, and use their own words, and voiced thoughts in our marketing messages 



In this episode of MAP IT Marketing we cover the seven steps to using empathy in our strategic thinking, and how it can then be applied to our marketing and to our sales.



If you know you want to connect with your customers in a deeper and more authentic way, then THIS is for you. 



In this episode we cover:
Why using empathy in our marketing strategy can help develop our messaging
How to get inside our client’s heads 
What we can look at
The steps to developing an empathy based strategy
How I’d apply this to my own business







Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

We spend a lot of time looking at our ideal clients and what they “look like” but what if we spent more time looking at what they are experiencing, what they are being influenced by, and what they are needing from us more.
 
Using empathy in our marketing strategy can help us identify the core needs of our ideal clients, so we can talk to them better. We can show we have grace for the sticking points that are making life harder, be aware of the blocks they might have in the way of assessing success, and use their own words, and voiced thoughts in our marketing messages 
 
In this episode of MAP IT Marketing we cover the seven steps to using empathy in our strategic thinking, and how it can then be applied to our marketing and to our sales.
 
If you know you want to connect with your customers in a deeper and more authentic way, then THIS is for you. 
 
In this episode we cover:
<ul>
<li aria-level="1">Why using empathy in our marketing strategy can help develop our messaging</li>
<li aria-level="1">How to get inside our client’s heads </li>
<li aria-level="1">What we can look at</li>
<li aria-level="1">The steps to developing an empathy based strategy</li>
<li aria-level="1">How I’d apply this to my own business</li>
</ul>
 
 
 
Important Links
<a href="https://www.rachelklaver.com/events">Come to Rachel’s Free content strategy workshops</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://hellohumanbyrachelklaver.substack.com/">Rachel’s SUBSTACK</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="https://identify.ac-page.com/be-the-face-of-your-business-checklistcklist/">Download OUR free Face of your Business checklist</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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