n this rogue episode of the MAP Marketing Podcast, Rachel Klaver dives into the often-untouched topic of perimenopause and how it impacts business owners—especially women over 40. With no editor to tidy things up, Rachel chats candidly from her bed (low energy days are real!) about navigating the ups and downs of hormones, confidence wobbles, and running a business without burning out.

She shares her personal experiences with managing energy levels, batching content, and finding ways to show up consistently, even on the hardest days. If you’ve ever felt like your body and brain were plotting against you while trying to keep your marketing on track, this one’s for you.

In This Episode:
The reality of perimenopause: How hormonal ups and downs can impact your energy, confidence, and marketing efforts.
Lazy perfectionism: Why the urge to get everything perfect can be a massive barrier to showing up in your business.
Systems for sanity: How Rachel uses evergreen content and batching to keep marketing consistent when energy is low.
Owning your experience: Why women over 40 have the expertise and skills to make strategic decisions quickly—even when confidence is shaky.
Why going rogue can be a good thing: Embracing imperfection and showing up anyway.

Key Takeaways:
Perimenopause isn’t a dirty word: Talking about it doesn’t make you less professional—it makes you real.
Work with your energy levels: Batch content on high-energy days and focus on lighter tasks when energy is low.
Perfectionism is a trap: Consistency and showing up—even imperfectly—trumps waiting for everything to be perfect.
You’re not alone: The ups and downs are part of the journey, and there’s power in sharing the messy middle.

Quote of the Episode:
“We’ve done so many hard things already—running businesses, raising kids, dealing with life’s curveballs. This is just another stage. It might be a bit messier, but we’ve got the experience and the power to navigate it.”

Subscribe & Review:
If you enjoyed this episode, make sure to subscribe to the MAP Marketing Podcast and leave a review. It helps more women find the show and lets Rachel know what’s hitting the mark.

Connect with Rachel:
Website:Identify Marketing
Instagram: @rachelklaver
LinkedIn:Rachel Klaver Content Marketing Coach

Tune in tomorrow for another quick marketing chat, and don’t forget—the official relaunch episode drops on Friday!

n this rogue episode of the MAP Marketing Podcast, Rachel Klaver dives into the often-untouched topic of perimenopause and how it impacts business owners&mdash;especially women over 40. With no editor to tidy things up, Rachel chats candidly from her bed (low energy days are real!) about navigating the ups and downs of hormones, confidence wobbles, and running a business without burning out.
She shares her personal experiences with managing energy levels, batching content, and finding ways to show up consistently, even on the hardest days. If you&rsquo;ve ever felt like your body and brain were plotting against you while trying to keep your marketing on track, this one&rsquo;s for you.
In This Episode:
<ul data-start="942" data-end="1551">
<li data-start="942" data-end="1065">The reality of perimenopause: How hormonal ups and downs can impact your energy, confidence, and marketing efforts.</li>
<li data-start="1066" data-end="1189">Lazy perfectionism: Why the urge to get everything perfect can be a massive barrier to showing up in your business.</li>
<li data-start="1190" data-end="1313">Systems for sanity: How Rachel uses evergreen content and batching to keep marketing consistent when energy is low.</li>
<li data-start="1314" data-end="1460">Owning your experience: Why women over 40 have the expertise and skills to make strategic decisions quickly&mdash;even when confidence is shaky.</li>
<li data-start="1461" data-end="1551">Why going rogue can be a good thing: Embracing imperfection and showing up anyway.</li>
</ul>
Key Takeaways:
<ol data-start="1574" data-end="2047">
<li data-start="1574" data-end="1687">Perimenopause isn&rsquo;t a dirty word: Talking about it doesn&rsquo;t make you less professional&mdash;it makes you real.</li>
<li data-start="1688" data-end="1807">Work with your energy levels: Batch content on high-energy days and focus on lighter tasks when energy is low.</li>
<li data-start="1808" data-end="1930">Perfectionism is a trap: Consistency and showing up&mdash;even imperfectly&mdash;trumps waiting for everything to be perfect.</li>
<li data-start="1931" data-end="2047">You&rsquo;re not alone: The ups and downs are part of the journey, and there&rsquo;s power in sharing the messy middle.</li>
</ol>
Quote of the Episode: &ldquo;We&rsquo;ve done so many hard things already&mdash;running businesses, raising kids, dealing with life&rsquo;s curveballs. This is just another stage. It might be a bit messier, but we&rsquo;ve got the experience and the power to navigate it.&rdquo;
Subscribe &amp; Review: If you enjoyed this episode, make sure to subscribe to the MAP Marketing Podcast and leave a review. It helps more women find the show and lets Rachel know what&rsquo;s hitting the mark.
Connect with Rachel:
<ul data-start="2538" data-end="2746">
<li data-start="2538" data-end="2612">Website: <a href="https://www.identifymarketing.co.nz" data-start="2553" data-end="2610">Identify Marketing</a></li>
<li data-start="2613" data-end="2645">Instagram: @rachelklaver</li>
<li data-start="2646" data-end="2746">LinkedIn: <a href="https://www.linkedin.com/in/rachelklaver/" data-start="2662" data-end="2744">Rachel Klaver Content Marketing Coach</a></li>
</ul>
Tune in tomorrow for another quick marketing chat, and don&rsquo;t forget&mdash;the official relaunch episode drops on Friday!

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;