I used to struggle with sales meetings. Every time we got to pricing, my voice would change, my confidence would waver, and I’d either hold my breath or feel outright panicked. It took me a long time to realise my money mindset was getting in the way of selling well.

If you’re uncomfortable talking about your prices, or you find yourself justifying them, this episode is for you. I’m breaking down why pricing needs to be clear and visible, how to know if your pricing is right, and why confidence in your value is just as important as the number itself.

I’ll cover:
Why making people hunt for your prices is costing you sales
How to tell if you’ve set the right price for your offers
The signs your pricing is too low (if everyone says yes, that’s a problem)
Why confidence in your pricing makes or breaks a sales meeting
How to shift your mindset so you can say your price without hesitation

Your price is about positioning, confidence, and making sure your business actually works for you. Let’s talk about how to set a price you can say out loud without flinching.

Standout Quotes:

“If everyone is saying yes immediately, your price is too low.”

“People don’t want to hunt for your prices. If they have to guess, they’ll either think you’re too cheap to be worth it or too expensive to bother asking.”

“You have to believe in your price. If you hesitate, apologise, or over-explain, your clients will feel that uncertainty too.”

“Your pricing should reflect the value of what you deliver—not your fears about whether people will pay it.”

I used to struggle with sales meetings. Every time we got to pricing, my voice would change, my confidence would waver, and I&rsquo;d either hold my breath or feel outright panicked. It took me a long time to realise my money mindset was getting in the way of selling well.
If you&rsquo;re uncomfortable talking about your prices, or you find yourself justifying them, this episode is for you. I&rsquo;m breaking down why pricing needs to be clear and visible, how to know if your pricing is right, and why confidence in your value is just as important as the number itself.
I&rsquo;ll cover:
<ul data-start="911" data-end="1257">
<li data-start="911" data-end="974">Why making people hunt for your prices is costing you sales</li>
<li data-start="975" data-end="1036">How to tell if you&rsquo;ve set the right price for your offers</li>
<li data-start="1037" data-end="1115">The signs your pricing is too low (if everyone says yes, that&rsquo;s a problem)</li>
<li data-start="1116" data-end="1182">Why confidence in your pricing makes or breaks a sales meeting</li>
<li data-start="1183" data-end="1257">How to shift your mindset so you can say your price without hesitation</li>
</ul>
Your price is about positioning, confidence, and making sure your business actually works for you. Let&rsquo;s talk about how to set a price you can say out loud without flinching.
Standout Quotes:
&ldquo;If everyone is saying yes immediately, your price is too low.&rdquo;
&ldquo;People don&rsquo;t want to hunt for your prices. If they have to guess, they&rsquo;ll either think you&rsquo;re too cheap to be worth it or too expensive to bother asking.&rdquo;
&ldquo;You have to believe in your price. If you hesitate, apologise, or over-explain, your clients will feel that uncertainty too.&rdquo;
&ldquo;Your pricing should reflect the value of what you deliver&mdash;not your fears about whether people will pay it.&rdquo;

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

Advertisement