There’s nothing like having your entire world turned upside down to discover holes in your business. And this year that’s exactly what happened to Kat Corbett

Kat’s been a freelancer, a consultant, and an agency owner.

When she started her copywriting agency 3 years ago, she needed a consistent flow of clients to be viable. So she learnt how to make this happen - even with a small audience and an introverted personality. Her primary platform is Linkedin and she’s used it effectively to grow her audience and client base. 

One of the biggest lessons in this process was realising that when she was so close to what she did, the 'curse of knowledge' prevailed. She couldn't have an objective view of the true value she offered to the marketplace.

This close proximity could create a lot of frustration when it came to marketing her business. She didn't have clarity on how to articulate the transformation she created, and that impacted her confidence. So she didn't put herself out into the marketplace.

When unexpected change appeared overnight, Kat had to step back and look at her business, what she wanted as a business owner and what her core benefit really was to her ideal client (and- who her ideal client actually was!)

As a messaging strategist, she now works with her clients to help them identify and express the value they create for their ideal clients.

Her Peaceful Pipeline process takes clients through a framework that builds confidence and transforms how they show up in their marketing - in a way that aligns with them.

In this episode we cover:
What led Kat to make a change in her business
How she gets her leads from Linkedin
Why her model is called The Peaceful Pipeline
What Kat sees is missing in many consultants and coach’s marketing
Why it’s so important to work on the “hard stuff” 
How to message people without sounding salesy. 

Important Links

Find out more about The Peaceful Pipeline

Come to Rachel’s Free content strategy workshops

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

There’s nothing like having your entire world turned upside down to discover holes in your business. And this year that’s exactly what happened to Kat Corbett
Kat’s been a freelancer, a consultant, and an agency owner.
When she started her copywriting agency 3 years ago, she needed a consistent flow of clients to be viable. So she learnt how to make this happen - even with a small audience and an introverted personality. Her primary platform is Linkedin and she’s used it effectively to grow her audience and client base. 
One of the biggest lessons in this process was realising that when she was so close to what she did, the 'curse of knowledge' prevailed. She couldn't have an objective view of the true value she offered to the marketplace.
This close proximity could create a lot of frustration when it came to marketing her business. She didn't have clarity on how to articulate the transformation she created, and that impacted her confidence. So she didn't put herself out into the marketplace.
When unexpected change appeared overnight, Kat had to step back and look at her business, what she wanted as a business owner and what her core benefit really was to her ideal client (and- who her ideal client actually was!)
As a messaging strategist, she now works with her clients to help them identify and express the value they create for their ideal clients.
Her Peaceful Pipeline process takes clients through a framework that builds confidence and transforms how they show up in their marketing - in a way that aligns with them.
In this episode we cover:
<ul>
<li aria-level="1">What led Kat to make a change in her business</li>
<li aria-level="1">How she gets her leads from Linkedin</li>
<li aria-level="1">Why her model is called The Peaceful Pipeline</li>
<li aria-level="1">What Kat sees is missing in many consultants and coach’s marketing</li>
<li aria-level="1">Why it’s so important to work on the “hard stuff” </li>
<li aria-level="1">How to message people without sounding salesy. </li>
</ul>
Important Links
<a href="http://www.peacefulpipeline.com/">Find out more about The Peaceful Pipeline</a>
<a href="https://www.rachelklaver.com/events">Come to Rachel’s Free content strategy workshops</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of the MAP IT Marketing facebook group</a>
<a href="https://www.rachelklaver.com/Group-Coaching-Programme">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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