If Linkedin is on your list of platforms you need to do better on in 2023, then this episode will get you taking notes and even more importantly taking action on your marketing this year.

Linkedin has long been one of my favourite platforms, but one thing I do badly is sell on it. This is partly due to the fact I’ve had so many people over sell to me on messages and it’s made me feel pretty anti about buying signals when they do come in.

So asking Kate, social selling specialist and Linkedin expert, to help change my mind was a big step! And what I loved was her MONEY method (as in SHOW ME THE MONEY!) to help me, you and everyone else on Linkedin sell not only fitted well into my own values and beliefs around business and sales, but made it something we can all do.

Her ideas and processes are wise but also super simple.

Kate started off her career in “old school sales” and most of her work is with larger businesses and corporates, teaching teams how to use social selling to work best in a world where buyers have changed the way they buy. 

Her advice fits both the large sales teams she now trains, along with us as small business owners, because like us, Kate uses the same tools to help  grow her own network and gain her ideal clients.

Linkedin is a wonderful place to grow your business and you’ll be that much wiser with this episode of MAP IT Marketing. 

In this episode we cover:
Why old school selling doesn’t work on Linkedin
What you need to know about social selling and why it works
How to use Kate’s “MONEY” method  - a five step linkeidn strategy
Why you need to think about what you post
What types of messages you can send other than a text based message
The key message to send after someone connects with you

Other podcasts about Linkedin to Listen to

How to create an optimised Linkedin Profile

Using Linkedin Company Pages

The Importance of Trust in Marketing

Important Links

Listen to Kate's Private Podcast all about Linkedin

Connect with Kate on Linkedin

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

If Linkedin is on your list of platforms you need to do better on in 2023, then this episode will get you taking notes and even more importantly taking action on your marketing this year.
Linkedin has long been one of my favourite platforms, but one thing I do badly is sell on it. This is partly due to the fact I’ve had so many people over sell to me on messages and it’s made me feel pretty anti about buying signals when they do come in.
So asking Kate, social selling specialist and Linkedin expert, to help change my mind was a big step! And what I loved was her MONEY method (as in SHOW ME THE MONEY!) to help me, you and everyone else on Linkedin sell not only fitted well into my own values and beliefs around business and sales, but made it something we can all do.
Her ideas and processes are wise but also super simple.
Kate started off her career in “old school sales” and most of her work is with larger businesses and corporates, teaching teams how to use social selling to work best in a world where buyers have changed the way they buy. 
Her advice fits both the large sales teams she now trains, along with us as small business owners, because like us, Kate uses the same tools to help  grow her own network and gain her ideal clients.
Linkedin is a wonderful place to grow your business and you’ll be that much wiser with this episode of MAP IT Marketing. 
In this episode we cover:
<ul>
<li aria-level="1">Why old school selling doesn’t work on Linkedin</li>
<li aria-level="1">What you need to know about social selling and why it works</li>
<li aria-level="1">How to use Kate’s “MONEY” method  - a five step linkeidn strategy</li>
<li aria-level="1">Why you need to think about what you post</li>
<li aria-level="1">What types of messages you can send other than a text based message</li>
<li aria-level="1">The key message to send after someone connects with you</li>
</ul>
Other podcasts about Linkedin to Listen to
<a href="https://omny.fm/shows/map-it-marketing/creating-a-lead-generating-linkedin-profile">How to create an optimised Linkedin Profile</a>
<a href="https://omny.fm/shows/map-it-marketing/why-linkedin-company-pages-could-become-your-secre">Using Linkedin Company Pages</a>
<a href="https://omny.fm/shows/map-it-marketing/the-most-important-part-of-your-marketing">The Importance of Trust in Marketing</a>
Important Links
<a href="https://unique-experimenter-6245.ck.page/31e67854dc">Listen to Kate's Private Podcast all about Linkedin</a>
<a href="https://www.linkedin.com/in/katenankivell/">Connect with Kate on Linkedin</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of the MAP IT Marketing facebook group</a>
<a href="https://www.rachelklaver.com/Group-Coaching-Programme">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;