If business growth is on your mind, you have five levers you can adjust in your business. The key is to know which one to work on first, and then what to do next. In this episode of MAP IT Marketing we take you through the five levers, and I show you what you can think about and change at each stage. 



One of the biggest differences between a marketing strategist and a digital marketing strategist is that if we’re looking at all types of marketing, we also will look at your whole business structure. 



The last thing that I’d ever want to do is to help you increase sales without first checking we’re selling products that are profitable, for example.



The five levers of profit, spend, traffic, repeat business and referral business also can help us determine the overall health of your business.



If you’ve got it all sorted with one right now, you just work on the next one. If you know you’ve got an issue in one area in particular, moving the lever will impact all the other areas as you change. 



If you’re got business growth and more profit on your mind, this is the episode for you





In this episode we cover:
Why you need all five levers
How to increase profit in your business
Why understanding average customer spend is so important
How to best understand traffic
Why you might need more traffic
How to invest in getting more repeat business
Why repeat and referral business matters so much
How to use third party referral selling





Important Links

Get the Marketing Health Checklist

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

If business growth is on your mind, you have five levers you can adjust in your business. The key is to know which one to work on first, and then what to do next. In this episode of MAP IT Marketing we take you through the five levers, and I show you what you can think about and change at each stage. 
 
One of the biggest differences between a marketing strategist and a digital marketing strategist is that if we’re looking at all types of marketing, we also will look at your whole business structure. 
 
The last thing that I’d ever want to do is to help you increase sales without first checking we’re selling products that are profitable, for example.
 
The five levers of profit, spend, traffic, repeat business and referral business also can help us determine the overall health of your business.
 
If you’ve got it all sorted with one right now, you just work on the next one. If you know you’ve got an issue in one area in particular, moving the lever will impact all the other areas as you change. 
 
If you’re got business growth and more profit on your mind, this is the episode for you
 
In this episode we cover:
<ul>
<li aria-level="1">Why you need all five levers</li>
<li aria-level="1">How to increase profit in your business</li>
<li aria-level="1">Why understanding average customer spend is so important</li>
<li aria-level="1">How to best understand traffic</li>
<li aria-level="1">Why you might need more traffic</li>
<li aria-level="1">How to invest in getting more repeat business</li>
<li aria-level="1">Why repeat and referral business matters so much</li>
<li aria-level="1">How to use third party referral selling</li>
</ul>
 
Important Links
<a href="https://identifymarketing.lpages.co/your-marketing-health-checklist/">Get the Marketing Health Checklist</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;