I often say “tell a story, change a mind” Storytelling helps us talk to a part of the brain that is geared towards connection. 

But when we think about storytelling we often think of those big, powerful life changing moments of our lives and use these as our stories. And that’s not where the magic is.

In this episode we take a look at the power of storytelling. We look at how to choose the right story, why it’s not about you at all (annoying!), and how simple your story can be

I also share some examples of stories, and talk about how to present them in a written form, in video and during presentations.

Storytelling is a word that is so overused in marketing - and often small business owners know they need to do it but no one tells you HOW. 

In this podcast we aim to change that. Listen, take notes and then go write a story or two for your ideal client



Who knows what brain changes you’re making!



In this episode we cover:
What you need to consider before you create stories
Why you don’t want to tell them what they needed to learn
How to find stories everywhere
How long can a story be
Why you don’t want to focus on the big stuff
What happens when you give the story room to percolate
Why storytelling is so powerful for small businesses





Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

I often say “tell a story, change a mind” Storytelling helps us talk to a part of the brain that is geared towards connection. 
But when we think about storytelling we often think of those big, powerful life changing moments of our lives and use these as our stories. And that’s not where the magic is.
In this episode we take a look at the power of storytelling. We look at how to choose the right story, why it’s not about you at all (annoying!), and how simple your story can be
I also share some examples of stories, and talk about how to present them in a written form, in video and during presentations.
Storytelling is a word that is so overused in marketing - and often small business owners know they need to do it but no one tells you HOW. 
In this podcast we aim to change that. Listen, take notes and then go write a story or two for your ideal client
 
Who knows what brain changes you’re making!
 
In this episode we cover:
<ul>
<li aria-level="1">What you need to consider before you create stories</li>
<li aria-level="1">Why you don’t want to tell them what they needed to learn</li>
<li aria-level="1">How to find stories everywhere</li>
<li aria-level="1">How long can a story be</li>
<li aria-level="1">Why you don’t want to focus on the big stuff</li>
<li aria-level="1">What happens when you give the story room to percolate</li>
<li aria-level="1">Why storytelling is so powerful for small businesses</li>
</ul>
 
 
Important Links
<a href="https://www.rachelklaver.com/events">Come to Rachel’s Free content strategy workshops</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://hellohumanbyrachelklaver.substack.com/">Rachel’s SUBSTACK</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="https://identify.ac-page.com/be-the-face-of-your-business-checklistcklist/">Download OUR free Face of your Business checklist</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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