I’m not a fan of nitty gritty action lists, but I do love mapping out a plan. I’m extremely goal orientated, and always want to know my “why” before I commit to anything. If the goal is juicy enough I’ll work incredibly hard to reach it.

 

I also love the idea of being a little more whimsical with my planning, although if I’m completely honest, I’m not sure I’ve got it in me to do it! I can’t start something then work out how it’s all going to bring in the income. But after working with thousands of small business owners, I know that many people can.

 

One of the common questions I get asked is how to monetise a Facebook Group you may have started. Depending on the niche it can be complicated to make sudden changes and if there wasn’t a plan for this at the start, you may need to slowly introduce new guidelines and expectations. 

 

There is no one right way to build a business. And there’s no right way to incorporate a Facebook group into that. 

 

Ines Curin started her business with a Facebook group. It was a singular purpose - to create a space for New Zealand women in business, where they could build a community. Several years later she now runs a group called Girls Talk Business NZ with 8.5k members. The business side of the group has evolved and changed and how Ines is in a place where she’s confident it’s moving in the right direction.

 

Whereas I’m the planner extreme, Ines has taken a gentler approach and her style may appeal to how you’d like to grow a group and business too.

 

In this episode we cover:
Why Ines started her group
What she’s learned around boundaries
What she loves about running a community
What she’s found difficult
How she’s brought others around her to support her members
What her plans are for the future

 

Important Links

Check out Girls Talk Business NZ

The Girls Talk Business website

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

 

I&rsquo;m not a fan of nitty gritty action lists, but I do love mapping out a plan. I&rsquo;m extremely goal orientated, and always want to know my &ldquo;why&rdquo; before I commit to anything. If the goal is juicy enough I&rsquo;ll work incredibly hard to reach it.
&nbsp;
I also love the idea of being a little more whimsical with my planning, although if I&rsquo;m completely honest, I&rsquo;m not sure I&rsquo;ve got it in me to do it! I can&rsquo;t start something then work out how it&rsquo;s all going to bring in the income. But after working with thousands of small business owners, I know that many people can.
&nbsp;
One of the common questions I get asked is how to monetise a Facebook Group you may have started. Depending on the niche it can be complicated to make sudden changes and if there wasn&rsquo;t a plan for this at the start, you may need to slowly introduce new guidelines and expectations.&nbsp;
&nbsp;
There is no one right way to build a business. And there&rsquo;s no right way to incorporate a Facebook group into that.&nbsp;
&nbsp;
Ines Curin started her business with a Facebook group. It was a singular purpose - to create a space for New Zealand women in business, where they could build a community. Several years later she now runs a group called Girls Talk Business NZ with 8.5k members. The business side of the group has evolved and changed and how Ines is in a place where she&rsquo;s confident it&rsquo;s moving in the right direction.
&nbsp;
Whereas I&rsquo;m the planner extreme, Ines has taken a gentler approach and her style may appeal to how you&rsquo;d like to grow a group and business too.
&nbsp;
In this episode we cover:
<ul>
<li aria-level="1">Why Ines started her group</li>
<li aria-level="1">What she&rsquo;s learned around boundaries</li>
<li aria-level="1">What she loves about running a community</li>
<li aria-level="1">What she&rsquo;s found difficult</li>
<li aria-level="1">How she&rsquo;s brought others around her to support her members</li>
<li aria-level="1">What her plans are for the future</li>
</ul>
&nbsp;
Important Links
<a href="https://www.facebook.com/groups/134193220745914">Check out Girls Talk Business NZ</a>
<a href="https://www.girlstalkbusiness.com/">The Girls Talk Business website</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel&rsquo;s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel&rsquo;s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
&nbsp;

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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