Marketers spend a lot of time talking about digital marketing but there are so many other types of marketing that can have a huge impact on your business. And one of the best things you can do is have a blend of on and offline marketing blended together for the biggest positive impact for your business



Struan Abernathy is the CEO of Reach, a company that provides both Letterbox (aka flyers) and Out of Home marketing (aka billboards, buses and bus shelter advertising). While much of the work at Reach is for larger companies and organizations, there is a lot of learn about the benefits of using letter box marketing in particular, combined with your digital marketing



In today’s podcast we go over what’s working and what’s not for small businesses in this area, why understanding data is key and how you might incorporate letterbox marketing in your own business. 



Even if you aren’t planning to run a large campaign, thinking about how print materials can supplement your marketing can really help you get people remembering you, what you do and what you can deliver



Print is not dead. It’s just got more powerful with the blend of print and digital together! 





In this episode we cover:
What Letterbox and Out of Home marketing is
Whether either is a good fit for small businesses
What you need to create an effective letterbox campaign
How you can measure the effectiveness of a letterbox drop
Why you need digital marketing as well
Why tangible marketing works





Important Links

Reach Website

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Marketers spend a lot of time talking about digital marketing but there are so many other types of marketing that can have a huge impact on your business. And one of the best things you can do is have a blend of on and offline marketing blended together for the biggest positive impact for your business
 
Struan Abernathy is the CEO of Reach, a company that provides both Letterbox (aka flyers) and Out of Home marketing (aka billboards, buses and bus shelter advertising). While much of the work at Reach is for larger companies and organizations, there is a lot of learn about the benefits of using letter box marketing in particular, combined with your digital marketing
 
In today’s podcast we go over what’s working and what’s not for small businesses in this area, why understanding data is key and how you might incorporate letterbox marketing in your own business. 
 
Even if you aren’t planning to run a large campaign, thinking about how print materials can supplement your marketing can really help you get people remembering you, what you do and what you can deliver
 
Print is not dead. It’s just got more powerful with the blend of print and digital together! 
 
In this episode we cover:
<ul>
<li aria-level="1">What Letterbox and Out of Home marketing is</li>
<li aria-level="1">Whether either is a good fit for small businesses</li>
<li aria-level="1">What you need to create an effective letterbox campaign</li>
<li aria-level="1">How you can measure the effectiveness of a letterbox drop</li>
<li aria-level="1">Why you need digital marketing as well</li>
<li aria-level="1">Why tangible marketing works</li>
</ul>
 
Important Links
<a href="https://www.reach.nz">Reach Website</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of the MAP IT Marketing facebook group</a>
<a href="https://www.rachelklaver.com/Group-Coaching-Programme">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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