SEO. We all know we need it, but many of us don’t know what it is exactly, and how we make it all happen.

(We also know many people spam us with SEO warnings and offers in our inbox all the time, promising big things if we pay them money to fix it - but that’s another matter entirely! Please do feel free to ignore them!)

Marketing strategist Ben Male loves SEO. Almost as much as he loves his dogs and Crossfit. (and that’s saying something!)  What is great about Ben Male is he loves SEO from a people's point of view, rather than from the technical side that many business owners get tied up in.

As another people-y marketer, this episode made me fall a little bit in love with SEO. I’m sure that it will help you do exactly the same thing. 

Walk with us as Ben explains what you can do today to improve your marketing and how to keep working at it to help people find you more easily when they need your products or services. 

(For anyone with SEO phobia or blocks, I promise you this episode is not a scary one!)

 

Today we cover

 
What is SEO 
Why it’s important
The difference between SEO and Adwords
What you need to do to be found on Google
Why every business needs a Google Business page
How to optimise your Google Business Page

 

Important Links

Get in contact with Ben

Rachel’s free training events in March

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group





Other recommended Episodes

Marketing tools that save you time and money

 

SEO. We all know we need it, but many of us don&rsquo;t know what it is exactly, and how we make it all happen.
(We also know many people spam us with SEO warnings and offers in our inbox all the time, promising big things if we pay them money to fix it - but that&rsquo;s another matter entirely! Please do feel free to ignore them!)
Marketing strategist Ben Male loves SEO. Almost as much as he loves his dogs and Crossfit. (and that&rsquo;s saying something!)&nbsp; What is great about Ben Male is he loves SEO from a people's point of view, rather than from the technical side that many business owners get tied up in.
As another people-y marketer, this episode made me fall a little bit in love with SEO. I&rsquo;m sure that it will help you do exactly the same thing.&nbsp;
Walk with us as Ben explains what you can do today to improve your marketing and how to keep working at it to help people find you more easily when they need your products or services.&nbsp;
(For anyone with SEO phobia or blocks, I promise you this episode is not a scary one!)
&nbsp;
Today we cover
&nbsp;
<ul>
<li aria-level="1">What is SEO&nbsp;</li>
<li aria-level="1">Why it&rsquo;s important</li>
<li aria-level="1">The difference between SEO and Adwords</li>
<li aria-level="1">What you need to do to be found on Google</li>
<li aria-level="1">Why every business needs a Google Business page</li>
<li aria-level="1">How to optimise your Google Business Page</li>
</ul>
&nbsp;
Important Links
<a href="http://www.teamempathy.co.nz/">Get in contact with Ben</a>
<a href="https://www.eventbrite.co.nz/o/identify-marketing-17656025044">Rachel&rsquo;s free training events in March</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel&rsquo;s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
 
Other recommended Episodes
<a href="https://www.rachelklaver.com/blogs/post/21-Marketing-tools-that-can-save-you-time-and-money">Marketing tools that save you time and money</a>
&nbsp;

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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