After four people told me about the billboards that Viv Conway’s business Girls Get Off use to market their business, I knew I had to have her on the podcast. 



Girls Get Off is a beautifully branded and designed female focussed sex toy brand, designed to provide a range of toys that are more appealing to the female gaze, than to a mans.



It can be tricky to use social media to market a sex toy company. Advertising on Facebook and Google is not permitted, and saying the wrong thing in a post can get your profile zapped in a moment. 



Finding new ways to get the message out there, for Girls Get Off has included humour, and the occasional parade of women wearing Vulva costumes in the streets of NZ and (hopefully soon ) Australia. 



However the biggest part of the Girls Get Off success has been in building an engaged community that both share with each other, and also reshare the content created with others, making it a highly engaged and growing online community. 



Viv is a talented marketer, who’s having fun selling… fun! 



Plus I think I’ve never laughed so much in a podcast before - this is a great listen (but do check for young ears before you play out loud)




In this episode we cover:
How Viv came to start a sex toys company
The difficulties in using online marketing for her industry
Why billboards have worked well for them, and why it’s not just for the people who see it
How sharable content is queen in marketing
How Girls Get Off has created a community, sharing deep dark secrets
What’s next for Girls Get Off, and why Australia is on the horizon 



Important Links

Visit Girls Get Off



Come to Rachel’s Free content strategy workshops

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

After four people told me about the billboards that Viv Conway’s business Girls Get Off use to market their business, I knew I had to have her on the podcast. 
 
Girls Get Off is a beautifully branded and designed female focussed sex toy brand, designed to provide a range of toys that are more appealing to the female gaze, than to a mans.
 
It can be tricky to use social media to market a sex toy company. Advertising on Facebook and Google is not permitted, and saying the wrong thing in a post can get your profile zapped in a moment. 
 
Finding new ways to get the message out there, for Girls Get Off has included humour, and the occasional parade of women wearing Vulva costumes in the streets of NZ and (hopefully soon ) Australia. 
 
However the biggest part of the Girls Get Off success has been in building an engaged community that both share with each other, and also reshare the content created with others, making it a highly engaged and growing online community. 
 
Viv is a talented marketer, who’s having fun selling… fun! 
 
Plus I think I’ve never laughed so much in a podcast before - this is a great listen (but do check for young ears before you play out loud) 
In this episode we cover:
<ul>
<li aria-level="1">How Viv came to start a sex toys company</li>
<li aria-level="1">The difficulties in using online marketing for her industry</li>
<li aria-level="1">Why billboards have worked well for them, and why it’s not just for the people who see it</li>
<li aria-level="1">How sharable content is queen in marketing</li>
<li aria-level="1">How Girls Get Off has created a community, sharing deep dark secrets</li>
<li aria-level="1">What’s next for Girls Get Off, and why Australia is on the horizon </li>
</ul>
 
Important Links
<a href="https://girlsgetoff.com/">Visit Girls Get Off</a>
 
<a href="https://www.rachelklaver.com/events">Come to Rachel’s Free content strategy workshops</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of the MAP IT Marketing facebook group</a>
<a href="https://www.rachelklaver.com/Group-Coaching-Programme">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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