The demand for our attention is growing everyday. So how do we stand out in a crowd of voices? Today I’m so excited to introduce to you Lisa from Curvature clothing, whose instagram stories are often one of my favourite ways to time waste.

One of the activities I ask many of our clients to do is instagram stories. This is for a few reasons

First it’s a great way to build a deeper relationship with your existing audience

It’s a great place to sell your services or product

And (and this is my key selling point… if it wasn’t very good it disappears after 24 hours!

However our guest today makes stories I wish we could keep

I was already invested in her brand Curvature clothing because she does what I ask so many people to do - when she’s talking to the camera it really feels like you are right in the room with her

She involves people in the design process, and talks through options

But it was her series around bizarre Adelaide crimes that really caught my attention - to the point I was making my entire family stop and watch and read along with me

Lisa used to work in a prison, now she work in fashion. she got so fed up with not loving anything that was available for me to wear, that she set about creating an option for women who felt the same.

Curvature is slow fashion and 100% made to order.

And today - we’re talking all about instagram stories.

 

During this episode we discuss the following:
Why Lisa started her business
How Lisa has used stories to help fidikn her people and feel less isolated
Why Lisa uses stories to get feedback from her audience
How stories about crime helped tie into her new range of clothes
What Lisa finds weird about social media as a whole
Plus I make her tell the funny story about the potatoes inside the washing machine (it’s worth turning into this podcast just for that!)

 

Links:

Curvature Clothing

Curvature Clothing on Instagram

 

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

The demand for our attention is growing everyday. So how do we stand out in a crowd of voices? Today I&rsquo;m so excited to introduce to you Lisa from Curvature clothing, whose instagram stories are often one of my favourite ways to time waste.
One of the activities I ask many of our clients to do is instagram stories. This is for a few reasons
First it&rsquo;s a great way to build a deeper relationship with your existing audience
It&rsquo;s a great place to sell your services or product
And (and this is my key selling point&hellip; if it wasn&rsquo;t very good it disappears after 24 hours!
However our guest today makes stories I wish we could keep
I was already invested in her brand Curvature clothing because she does what I ask so many people to do - when she&rsquo;s talking to the camera it really feels like you are right in the room with her
She involves people in the design process, and talks through options
But it was her series around bizarre Adelaide crimes that really caught my attention - to the point I was making my entire family stop and watch and read along with me
Lisa used to work in a prison, now she work in fashion. she got so fed up with not loving anything that was available for me to wear, that she set about creating an option for women who felt the same.
Curvature is slow fashion and 100% made to order.
And today - we&rsquo;re talking all about instagram stories.
&nbsp;
During this episode we discuss the following:
<ul>
<li aria-level="1">Why Lisa started her business</li>
<li aria-level="1">How Lisa has used stories to help fidikn her people and feel less isolated</li>
<li aria-level="1">Why Lisa uses stories to get feedback from her audience</li>
<li aria-level="1">How stories about crime helped tie into her new range of clothes</li>
<li aria-level="1">What Lisa finds weird about social media as a whole</li>
<li aria-level="1">Plus I make her tell the funny story about the potatoes inside the washing machine (it&rsquo;s worth turning into this podcast just for that!)</li>
</ul>
&nbsp;
Links:
<a href="https://www.curvatureclothing.com.au/">Curvature Clothing</a>
<a href="https://www.instagram.com/curvatureclothing/">Curvature Clothing on Instagram</a>
&nbsp;
IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">MAP IT Marketing Facebook group</a>
<a href="https://www.eventbrite.co.nz/o/identify-marketing-17656025044">Identify&rsquo;s Free Events and Webinars</a>
<a href="https://www.instagram.com/identifymarketing/">Identify Marketing Instagram</a>
<a href="https://www.facebook.com/Identifymarketing">Identify Marketing Facebook Page</a>
<a href="https://www.rachelklaver.com/">Rachel Klaver Website</a>
<a href="https://www.identifymarketing.co.nz/">Identify Marketing NZ Website</a>
<a href="https://identifymarketing.com.au/">Identify Marketing Australian Website</a>
<a href="https://www.linkedin.com/in/rachelklaver/">Rachel Klaver - Linkedin</a>
<a href="https://www.youtube.com/channel/UCN7nFfcWJkDe8nLzs2UELNQ">Rachel Klaver - Youtube</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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