I can’t believe that I had no idea ChatGPT was on the horizon a year ago. 

Now I use it everyday for our business and with my coaching and strategy clients to help them create compelling content

What I don’t want them (or you) to do is create crappy generic content. I’ve lost touch of how many landing pages, blogs, websites and posts I’m seeing written with a distinctly AI feel to them.

I WELCOME it.

The more a small business owner pushes out generic AI content, the more our stuff will shine out.

They are making it easier for us!
There are some super clever ways to use ChatGPT and still use your own words, voice and feel.

I reckon I’ve got a great working knowledge on them but I know that my guest today, Michelle Lange is the master of getting the goodness from ChatGPT and is using it super creatively.

We’re going to take a look at the wide array of different posts and content she creates. 

You’ll be able to pick up and use her ideas with your content and it won’t look AI generated. 

Which is amazing right?!
As marketers we both see it’s not necessarily a time saver as it’s a brain saver. It helps you use your brain more creatively and removes some of the adminly content planning side that saps our energy.

So grab some headphones and start listening. Michelle’s definitely got some clever tips in store for you today.






In this episode we cover:
How Michelle got started with content creation
How the brand voice is key to standing out in your marketing
Why Michelle needs long form content for her social media content creation
How to talk to ChatGPT
What types of content it can help create
How to get better results from it
What I’m also using it for 







Important Links

Connect with Michelle on Instagram



Come to Rachel’s Free content strategy workshops

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing Facebook group

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

I can’t believe that I had no idea ChatGPT was on the horizon a year ago. 
Now I use it everyday for our business and with my coaching and strategy clients to help them create compelling content
What I don’t want them (or you) to do is create crappy generic content. I’ve lost touch of how many landing pages, blogs, websites and posts I’m seeing written with a distinctly AI feel to them.
I WELCOME it.
The more a small business owner pushes out generic AI content, the more our stuff will shine out.
They are making it easier for us! There are some super clever ways to use ChatGPT and still use your own words, voice and feel.
I reckon I’ve got a great working knowledge on them but I know that my guest today, Michelle Lange is the master of getting the goodness from ChatGPT and is using it super creatively.
We’re going to take a look at the wide array of different posts and content she creates. 
You’ll be able to pick up and use her ideas with your content and it won’t look AI generated. 
Which is amazing right?! As marketers we both see it’s not necessarily a time saver as it’s a brain saver. It helps you use your brain more creatively and removes some of the adminly content planning side that saps our energy.
So grab some headphones and start listening. Michelle’s definitely got some clever tips in store for you today.
 
In this episode we cover:
<ul>
<li aria-level="1">How Michelle got started with content creation</li>
<li aria-level="1">How the brand voice is key to standing out in your marketing</li>
<li aria-level="1">Why Michelle needs long form content for her social media content creation</li>
<li aria-level="1">How to talk to ChatGPT</li>
<li aria-level="1">What types of content it can help create</li>
<li aria-level="1">How to get better results from it</li>
<li aria-level="1">What I’m also using it for </li>
</ul>
 
Important Links
<a href="http://www.instagram.com/michellelangeinc">Connect with Michelle on Instagram</a>
 
<a href="https://www.rachelklaver.com/events">Come to Rachel’s Free content strategy workshops</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of the MAP IT Marketing Facebook group</a>
<a href="https://www.rachelklaver.com/Group-Coaching-Programme">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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