I used to spend a lot of time getting clients to create a customer avatar/ target persona.

It’s something that big companies spend a huge amount of time on- and it’s foten because they are trying to find the targeted group in an audience of BILLIONS

However, for many of us, we’re not fishing in a barrel of billions.

If we live in a small regional town, or we offer a low competition service, or we don’t need that many clients, we might not need to describe our target persona as “25-35 year old male who loves drinking pina coladas and taking walks in the rain”

In this episode I want to release you from the idea that a target persona is the ONLY way to narrow your target market

And give you seven (yes SEVEN) different other methods you can use to find your people

We personally use a mix of three of these, and since I’ve used this method I’ve found we’ve had far better engagement, growth and qualified leads.

You STILL need to talk to one person in your marketing copy

But this episode will help you narrow that arrow so that one person hears it, sees it, and knows IT’S JUST FOR THEM

 

During this episode we discuss the following:
Why it’s really important to Narrow the Arrow
Why this method is especially effective for people who live in small towns, and cities
How this method can help coaches and trainers grow their audience
The seven key ways you can define your target market
How to apply this in your own business
How to blend several of these ideas together

 

IMPORTANT LINKS

Narrow the Arrow Worksheet

 

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

 

I used to spend a lot of time getting clients to create a customer avatar/ target persona.
It&rsquo;s something that big companies spend a huge amount of time on- and it&rsquo;s foten because they are trying to find the targeted group in an audience of BILLIONS
However, for many of us, we&rsquo;re not fishing in a barrel of billions.
If we live in a small regional town, or we offer a low competition service, or we don&rsquo;t need that many clients, we might not need to describe our target persona as &ldquo;25-35 year old male who loves drinking pina coladas and taking walks in the rain&rdquo;
In this episode I want to release you from the idea that a target persona is the ONLY way to narrow your target market
And give you seven (yes SEVEN) different other methods you can use to find your people
We personally use a mix of three of these, and since I&rsquo;ve used this method I&rsquo;ve found we&rsquo;ve had far better engagement, growth and qualified leads.
You STILL need to talk to one person in your marketing copy
But this episode will help you narrow that arrow so that one person hears it, sees it, and knows IT&rsquo;S JUST FOR THEM
&nbsp;
During this episode we discuss the following:
<ul>
<li aria-level="1">Why it&rsquo;s really important to Narrow the Arrow</li>
<li aria-level="1">Why this method is especially effective for people who live in small towns, and cities</li>
<li aria-level="1">How this method can help coaches and trainers grow their audience</li>
<li aria-level="1">The seven key ways you can define your target market</li>
<li aria-level="1">How to apply this in your own business</li>
<li aria-level="1">How to blend several of these ideas together</li>
</ul>
&nbsp;
IMPORTANT LINKS
<a href="https://identifymarketing.lpages.co/narrow-the-arrow-worksheet/">Narrow the Arrow Worksheet</a>
&nbsp;
IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">MAP IT Marketing Facebook group</a>
<a href="https://www.eventbrite.co.nz/o/identify-marketing-17656025044">Identify&rsquo;s Free Events and Webinars</a>
<a href="https://www.instagram.com/identifymarketing/">Identify Marketing Instagram</a>
<a href="https://www.facebook.com/Identifymarketing">Identify Marketing Facebook Page</a>
<a href="https://www.rachelklaver.com/">Rachel Klaver Website</a>
<a href="https://www.identifymarketing.co.nz/">Identify Marketing NZ Website</a>
<a href="https://identifymarketing.com.au/">Identify Marketing Australian Website</a>
<a href="https://www.linkedin.com/in/rachelklaver/">Rachel Klaver - Linkedin</a>
<a href="https://www.youtube.com/channel/UCN7nFfcWJkDe8nLzs2UELNQ">Rachel Klaver - Youtube</a>
&nbsp;

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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