Out of the many undesirable traits I have, my ability to underestimate the sheer volume of any one task has to be my least favourite. Match with my confidence that “it’s all going to turn out great” and I get myself into a few too many pickles for my liking.



I have gotten better. But this year I discovered that my decision to self publish my book Be a Spider, Build a Web was a far bigger task than I had expected. Not only did I have to write the thing, but then I had to work out how to get it ready for publishing AND then work out how to market it.



And yes, I’m a marketing strategist, and I’ve had books published before. But marketing a book is working in a particular subset of marketing, and my last published book was (cough) 2008 and that was with Penguin, who did all the heavy lifting both on the publishing and on the publicity front.



After getting help with the publishing side, I felt I could manage the launch, until all too late I realised I was wrong (learn from me people!) So I sent a desperate email to Elizabeth Heritage, a freelance publicist who offers everything from a DIY package (that’s what I got) to a complete “done for you’ book publicity service. 



Thankfully she came to my rescue, and while there was a limit to what she could do, as I’d left it far too late, I immediately had a plan, and direction in where to go. I’m still implementing her plan, and I’d call the release of Be A Spider, Build A Web more of a “slow burn” but we’re getting there!



Elizabeth Heritage has worked in book publicity for nearly a decade, both in-house at publishing houses and freelance for small presses and self-published authors. For seven years she was the sales, marketing and publicity tutor on the Whitireia publishing course. She lives in Te Whanganui-a-Tara with her whānau and pet rats.





In this episode we cover:
How book publicity is different from other types of publicity
How Elizabeth got into book publicity work
Why it can help having someone else help you with publicity
When you should think about engaging a publicist
What authors can do to help their book be seen
Why a publicist can get into doors you can’t 
What your business can learn from a book publicist






Important Links

Check out The Elizabeth Heritage here

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Out of the many undesirable traits I have, my ability to underestimate the sheer volume of any one task has to be my least favourite. Match with my confidence that “it’s all going to turn out great” and I get myself into a few too many pickles for my liking.
 
I have gotten better. But this year I discovered that my decision to self publish my book Be a Spider, Build a Web was a far bigger task than I had expected. Not only did I have to write the thing, but then I had to work out how to get it ready for publishing AND then work out how to market it.
 
And yes, I’m a marketing strategist, and I’ve had books published before. But marketing a book is working in a particular subset of marketing, and my last published book was (cough) 2008 and that was with Penguin, who did all the heavy lifting both on the publishing and on the publicity front.
 
After getting help with the publishing side, I felt I could manage the launch, until all too late I realised I was wrong (learn from me people!) So I sent a desperate email to Elizabeth Heritage, a freelance publicist who offers everything from a DIY package (that’s what I got) to a complete “done for you’ book publicity service. 
 
Thankfully she came to my rescue, and while there was a limit to what she could do, as I’d left it far too late, I immediately had a plan, and direction in where to go. I’m still implementing her plan, and I’d call the release of Be A Spider, Build A Web more of a “slow burn” but we’re getting there!
 
Elizabeth Heritage has worked in book publicity for nearly a decade, both in-house at publishing houses and freelance for small presses and self-published authors. For seven years she was the sales, marketing and publicity tutor on the Whitireia publishing course. She lives in Te Whanganui-a-Tara with her whānau and pet rats.
 
In this episode we cover:
<ul>
<li aria-level="1">How book publicity is different from other types of publicity</li>
<li aria-level="1">How Elizabeth got into book publicity work</li>
<li aria-level="1">Why it can help having someone else help you with publicity</li>
<li aria-level="1">When you should think about engaging a publicist</li>
<li aria-level="1">What authors can do to help their book be seen</li>
<li aria-level="1">Why a publicist can get into doors you can’t </li>
<li aria-level="1">What your business can learn from a book publicist</li>
</ul>
 
Important Links
<a href="http://elizabethheritage.nz/">Check out The Elizabeth Heritage here</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of the MAP IT Marketing facebook group</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;