What do you do if you’ve had a few too many “no’s” recently and you need to find an extra ten thousand dollars?

Well for Cat and her husband, the answer was simple. Start a business.

Cat and her husband had long talked about turning a family game, where the family would explore New Zealand with a whimsical mystery tour of directions set out from the kids in the back for years. They’d built a community of ten thousand readers of Cat’s blog “Getting Lost” detailing their adventures, and had requests of how to help others explore New Zealand. 

The need to make right on the ten thousand dollar loss was enough to stir Cat into action and the result was a adorable game designed to travel with you as you go on a trip of exploration in the car. 

Six weeks after the launch, they’d made the ten thousand in profit, and realised that perhaps this game had a little more potential than they’d thought!

The business has continued to grow and provide games to help people on all sorts of adventures, from date nights, to dog walks, to trips with your mum. With a range of sixteen different games, selling all over New Zealand and the world, this game is definitely not getting lost in the plethora of other games out there!

Cat’s now planning to launch into the US, after a viral post saw a spate of orders and requests come from there.

One of Getting Lost’s skills is their ability to take a core idea and spin it into variations for different markets. They also are able to work quickly when needed, like the launch of the Art Home Edition mere days after the first lockdown in 2020

This is rollicking podcast episode, with the firecracker energy Cat has brought to her business. Prepare to enjoy the journey!

Today we cover
How anger and frustration led to the launch of a business
How Cat built a community before she had a business
How she’s used her community to test and diversify
What she learned from listening to criticism
How her product production has been bootstrapped as they’ve grown
How social media has opened up the US as a market
What we can learn from Cat’s business

 

Important Links

www.gettinglost.co.nz

Getting Lost on Facebook

Getting Lost on Instagram

 

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

What do you do if you&rsquo;ve had a few too many &ldquo;no&rsquo;s&rdquo; recently and you need to find an extra ten thousand dollars?
Well for Cat and her husband, the answer was simple. Start a business.
Cat and her husband had long talked about turning a family game, where the family would explore New Zealand with a whimsical mystery tour of directions set out from the kids in the back for years. They&rsquo;d built a community of ten thousand readers of Cat&rsquo;s blog &ldquo;Getting Lost&rdquo; detailing their adventures, and had requests of how to help others explore New Zealand.&nbsp;
The need to make right on the ten thousand dollar loss was enough to stir Cat into action and the result was a adorable game designed to travel with you as you go on a trip of exploration in the car.&nbsp;
Six weeks after the launch, they&rsquo;d made the ten thousand in profit, and realised that perhaps this game had a little more potential than they&rsquo;d thought!
The business has continued to grow and provide games to help people on all sorts of adventures, from date nights, to dog walks, to trips with your mum. With a range of sixteen different games, selling all over New Zealand and the world, this game is definitely not getting lost in the plethora of other games out there!
Cat&rsquo;s now planning to launch into the US, after a viral post saw a spate of orders and requests come from there.
One of Getting Lost&rsquo;s skills is their ability to take a core idea and spin it into variations for different markets. They also are able to work quickly when needed, like the launch of the Art Home Edition mere days after the first lockdown in 2020
This is rollicking podcast episode, with the firecracker energy Cat has brought to her business. Prepare to enjoy the journey!
Today we cover
<ul>
<li aria-level="1">How anger and frustration led to the launch of a business</li>
<li aria-level="1">How Cat built a community before she had a business</li>
<li aria-level="1">How she&rsquo;s used her community to test and diversify</li>
<li aria-level="1">What she learned from listening to criticism</li>
<li aria-level="1">How her product production has been bootstrapped as they&rsquo;ve grown</li>
<li aria-level="1">How social media has opened up the US as a market</li>
<li aria-level="1">What we can learn from Cat&rsquo;s business</li>
</ul>
<ul></ul>
<ul></ul>
<ul></ul>
<ul></ul>
<ul></ul>
<ul></ul>
&nbsp;
Important Links
<a href="http://www.gettinglost.co.nz/">www.gettinglost.co.nz</a>
<a href="http://www.facebook.com/gettinglostnz">Getting Lost on Facebook</a>
<a href="http://instagram.com/gettinglostinnz">Getting Lost on Instagram</a>
&nbsp;
IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">MAP IT Marketing Facebook group</a>
<a href="https://www.eventbrite.co.nz/o/identify-marketing-17656025044">Identify&rsquo;s Events and Webinars</a>
<a href="https://www.instagram.com/identifymarketing/">Identify Marketing Instagram</a>
<a href="https://www.facebook.com/Identifymarketing">Identify Marketing Facebook Page</a>
<a href="https://www.rachelklaver.com/">Rachel Klaver Website</a>
<a href="https://www.identifymarketing.co.nz/">Identify Marketing NZ Website</a>
<a href="https://identifymarketing.com.au/">Identify Marketing Australian Website</a>
<a href="https://www.linkedin.com/in/rachelklaver/">Rachel Klaver - Linkedin</a>
<a href="https://www.youtube.com/channel/UCN7nFfcWJkDe8nLzs2UELNQ">Rachel Klaver - Youtube</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

Advertisement