The human brain is hardwired for story over facts. This is the secret of all conspiracy theorists, politicians and cult leaders since forever. If you can tell a story, you can change a mind. Now I’m now suggesting that you listen to this podcast and go off to start your own cult! But I do want you to think about how you craft stories for your business, that help you attract your ideal clients, and help them trust you enough to buy from you.



There are a few hooks involved with learning to tell stories. We don’t want to move deep into manipulation, they shouldn’t promise something you can’t deliver and you’ve got to write it for the listeners not yourself (which sometimes means you need to leave out a really interesting side note.



I’m fascinated about the power of storytelling. I am also aware than corporate businesses have often taken this word and made it so far removed from true story - to the point where I sometimes roll my eyes when someone mentioned “tell a story”



Stories need a beginning, a middle and an end. They need conflict and drama and a central character  who’s fighting a battle that only you, their partner, or coach or inspiration can help them with. This is you and them, taking on the mountain together.

In this podcast I’m going to share with you what I love about storytelling, the power of telling a story, and what it needs to include. Because there’s one thing I know. Stories are a powerful thing when we use them in our business.

In this episode we cover:
Why tell stories?
What can the impact for your business be?
What a story needs
The power of vulnerability
Who the central character needs to be
What the elements of a good story is
How to start a story
Does every business have a story in them?






Important Links

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

The human brain is hardwired for story over facts. This is the secret of all conspiracy theorists, politicians and cult leaders since forever. If you can tell a story, you can change a mind. Now I’m now suggesting that you listen to this podcast and go off to start your own cult! But I do want you to think about how you craft stories for your business, that help you attract your ideal clients, and help them trust you enough to buy from you.
 
There are a few hooks involved with learning to tell stories. We don’t want to move deep into manipulation, they shouldn’t promise something you can’t deliver and you’ve got to write it for the listeners not yourself (which sometimes means you need to leave out a really interesting side note.
 
I’m fascinated about the power of storytelling. I am also aware than corporate businesses have often taken this word and made it so far removed from true story - to the point where I sometimes roll my eyes when someone mentioned “tell a story”
 
Stories need a beginning, a middle and an end. They need conflict and drama and a central character  who’s fighting a battle that only you, their partner, or coach or inspiration can help them with. This is you and them, taking on the mountain together.
In this podcast I’m going to share with you what I love about storytelling, the power of telling a story, and what it needs to include. Because there’s one thing I know. Stories are a powerful thing when we use them in our business.
In this episode we cover:
<ul>
<li aria-level="1">Why tell stories?</li>
<li aria-level="1">What can the impact for your business be?</li>
<li aria-level="1">What a story needs</li>
<li aria-level="1">The power of vulnerability</li>
<li aria-level="1">Who the central character needs to be</li>
<li aria-level="1">What the elements of a good story is</li>
<li aria-level="1">How to start a story</li>
<li aria-level="1">Does every business have a story in them?</li>
</ul>
 
Important Links
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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