It was day one of a new job in a new town. Toni had taken a job at a local radio station in Broome, Western Australia, and a tropical low pass went through and caused damage to buildings and businesses. 

This was the point where Toni saw that regionally based businesses can often have issues with supplies, stock levels and may need to deal with issues around internet coverage, couriers, and extra costs that small businesses in large centres don’t need to manage.

She also saw an opportunity. Many of the business owners she came into contact with were not confident in how they used social media, both to market locally and to attract domestic tourists, something that became all important when the international borders closed

Toni launched Social Project, with a focus on regional businesses, and found there is huge demand for marketing training specifically for the needs of regional businesses.

We talk through some of the benefits and drawbacks of operating a regionally based business, along with talking about one of Toni’s epic skills - instagram reels. 

I’ve always loved working with businesses in the regions without agency Identify so this episode is dear to my heart. 

Today we cover
How Toni identified a need for social media training in Broome
The benefits of owning and marketing a regionally based business
The different needs for businesses marketing locally, to marketing outside the region
Why regional businesses are often underestimated
Why social media still counts if you’re marketing locally
How Social Impact helps regions businesses further afield

 

Important Links

Toni’s Instagram

Toni’s Facebook

How to work with Toni

 

Other recommended Episodes

Going from Markets to selling in stores

Do you need an exit strategy?

It was day one of a new job in a new town. Toni had taken a job at a local radio station in Broome, Western Australia, and a tropical low pass went through and caused damage to buildings and businesses.&nbsp;
This was the point where Toni saw that regionally based businesses can often have issues with supplies, stock levels and may need to deal with issues around internet coverage, couriers, and extra costs that small businesses in large centres don&rsquo;t need to manage.
She also saw an opportunity. Many of the business owners she came into contact with were not confident in how they used social media, both to market locally and to attract domestic tourists, something that became all important when the international borders closed
Toni launched Social Project, with a focus on regional businesses, and found there is huge demand for marketing training specifically for the needs of regional businesses.
We talk through some of the benefits and drawbacks of operating a regionally based business, along with talking about one of Toni&rsquo;s epic skills - instagram reels.&nbsp;
I&rsquo;ve always loved working with businesses in the regions without agency Identify so this episode is dear to my heart.&nbsp;
Today we cover
<ul>
<li aria-level="1">How Toni identified a need for social media training in Broome</li>
<li aria-level="1">The benefits of owning and marketing a regionally based business</li>
<li aria-level="1">The different needs for businesses marketing locally, to marketing outside the region</li>
<li aria-level="1">Why regional businesses are often underestimated</li>
<li aria-level="1">Why social media still counts if you&rsquo;re marketing locally</li>
<li aria-level="1">How Social Impact helps regions businesses further afield</li>
</ul>
&nbsp;
Important Links
<a href="https://www.instagram.com/tonisocialproject/">Toni&rsquo;s Instagram</a>
<a href="https://www.facebook.com/TeamSocialProject">Toni&rsquo;s Facebook</a>
<a href="https://linktr.ee/teamsocialproject">How to work with Toni</a>
&nbsp;
Other recommended Episodes
<a href="https://omny.fm/shows/map-it-marketing/backing-yourself-to-move-from-markets-to-selling-i">Going from Markets to selling in stores</a>
<a href="https://www.rachelklaver.com/blogs/post/episode-thirty-two-why-you-need-an-exit-strategy-with-chanelle-o-sullivan">Do you need an exit strategy?</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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