Marketers used to ignore anyone over forty. And many big agencies still do. And for this Generation Xer who already has a slight chip on her shoulder about being the generation no body talks about… that feels like a big deal now I’m over forty!



There’s a bunch of outdated notions around people over forty. There’s even more about women over forty



It’s something that our guest today, Sandy Lowres is hitting straight on with her business and movement Women Beyond Forty.



Sandy is a passionate proaging advocate, and started the platform the magazine and the podcast all helping raise the profile of women in their forties (and beyond) who are here to share their wisdom, grow great businesses and do a pile of super cool stuff. 



If you’re a woman over forty, or if you have a target market directed at women over forty, then this episode will help you see your target market with fresh eyes, and perhaps help you see yourself with the same too!





In this episode we cover:
Why Sandy chose to focus on a Forty plus market
Why the 40+ market was traditionally ignored
What makes this generation of 40+ women so “out there”
What brands need to know about this age group
What 40+ business owners should embrace about themselves
Why some 40+ women struggle with small business ownership
What’s up next for Sandy and her mission 





Important Links

The Women Beyond Forty website

Women Beyond Forty on Instagram

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Marketers used to ignore anyone over forty. And many big agencies still do. And for this Generation Xer who already has a slight chip on her shoulder about being the generation no body talks about… that feels like a big deal now I’m over forty!
 
There’s a bunch of outdated notions around people over forty. There’s even more about women over forty
 
It’s something that our guest today, Sandy Lowres is hitting straight on with her business and movement Women Beyond Forty.
 
Sandy is a passionate proaging advocate, and started the platform the magazine and the podcast all helping raise the profile of women in their forties (and beyond) who are here to share their wisdom, grow great businesses and do a pile of super cool stuff. 
 
If you’re a woman over forty, or if you have a target market directed at women over forty, then this episode will help you see your target market with fresh eyes, and perhaps help you see yourself with the same too!
 
In this episode we cover:
<ul>
<li aria-level="1">Why Sandy chose to focus on a Forty plus market</li>
<li aria-level="1">Why the 40+ market was traditionally ignored</li>
<li aria-level="1">What makes this generation of 40+ women so “out there”</li>
<li aria-level="1">What brands need to know about this age group</li>
<li aria-level="1">What 40+ business owners should embrace about themselves</li>
<li aria-level="1">Why some 40+ women struggle with small business ownership</li>
<li aria-level="1">What’s up next for Sandy and her mission </li>
</ul>
 
Important Links
<a href="https://wb40.com/">The Women Beyond Forty website</a>
<a href="https://www.instagram.com/womenbeyondforty/">Women Beyond Forty on Instagram</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of the MAP IT Marketing facebook group</a>
<a href="https://www.rachelklaver.com/Group-Coaching-Programme">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;