Ever wondered why those tiny actions - like downloading a free guide or signing up for a webinar - can massively impact your brand loyalty? In today's episode, we're diving into the fascinating world of Self-Perception Theory. It's a clever bit of marketing psychology that helps people see themselves differently based on simple actions they've taken (even if they're small and free!).

We'll explore how these small commitments can shift people's perception, making them feel more aligned with your brand and more likely to become loyal customers. I'll share practical tips on using micro-actions, freebies, and community building to nurture this psychological shift.

Tune in to discover:


Why offering free resources isn't just about lead generation.


How tiny commitments lead to bigger brand loyalty.


Ways to tap into your audience's aspirational identities.


Real-life examples of Self-Perception Theory at work.

It's all about helping your audience feel great about aligning with you, one small step at a time

 

 

Ever wondered why those tiny actions - like downloading a free guide or signing up for a webinar - can massively impact your brand loyalty? In today's episode, we're diving into the fascinating world of Self-Perception Theory. It's a clever bit of marketing psychology that helps people see themselves differently based on simple actions they've taken (even if they're small and free!).
We'll explore how these small commitments can shift people's perception, making them feel more aligned with your brand and more likely to become loyal customers. I'll share practical tips on using micro-actions, freebies, and community building to nurture this psychological shift.
Tune in to discover:
<ul data-spread="false">
<li>
Why offering free resources isn't just about lead generation.
</li>
<li>
How tiny commitments lead to bigger brand loyalty.
</li>
<li>
Ways to tap into your audience's aspirational identities.
</li>
<li>
Real-life examples of Self-Perception Theory at work.
</li>
</ul>
It's all about helping your audience feel great about aligning with you, one small step at a time
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Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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