It’s the end of 2021, and 2022 is looming. I’ll tell you what I’d like for the New Year. It’s very simple.
Some plans to stay put and work out
To have limited change

However the last two years have shown me that I have very little control over both of those things! And, if there’s anything I’ve learned about digital marketing, it will change no matter whether we’re ready for it or not! (even if we’re all like ‘Please, we’re still trying to cope with a pandemic here!’)

 

I’ve taken a look at the marketing changes and trends and walk through with you the eleven key trends I believe are going to impact our marketing in 2022. Have a listen, make some notes and add some of these into your own marketing strategy. 

 

If you've got questions or need some help around any of these, do join our MAP IT Marketing group on Facebook

 

Today we cover
I0S15 and the impact on email marketing
The rise and rise of short form video
Live shopping
Chatbot marketing (going deeper)
The changes to content marketing
The need for more customisation
Collaborations for creativity
The rise of audio
Why SEO is getting visual
The continued exodus away from Facebook
Privacy policies






Important Links

Rachel’s YouTube Channel

Register interest in our MY MAP IT MARKETING COURSE

 

Other recommended Episodes

How I repurpose content

Getting over video fears

How to get more ECommerce Sales

 

It&rsquo;s the end of 2021, and 2022 is looming. I&rsquo;ll tell you what I&rsquo;d like for the New Year. It&rsquo;s very simple.
<ol>
<li aria-level="1">Some plans to stay put and work out</li>
<li aria-level="1">To have limited change</li>
</ol>
However the last two years have shown me that I have very little control over both of those things! And, if there&rsquo;s anything I&rsquo;ve learned about digital marketing, it will change no matter whether we&rsquo;re ready for it or not! (even if we&rsquo;re all like &lsquo;Please, we&rsquo;re still trying to cope with a pandemic here!&rsquo;)
&nbsp;
I&rsquo;ve taken a look at the marketing changes and trends and walk through with you the eleven key trends I believe are going to impact our marketing in 2022. Have a listen, make some notes and add some of these into your own marketing strategy.&nbsp;
&nbsp;
If you've got questions or need some help around any of these, do join our MAP IT Marketing group on Facebook
&nbsp;
Today we cover
<ul>
<li aria-level="1">I0S15 and the impact on email marketing</li>
<li aria-level="1">The rise and rise of short form video</li>
<li aria-level="1">Live shopping</li>
<li aria-level="1">Chatbot marketing (going deeper)</li>
<li aria-level="1">The changes to content marketing</li>
<li aria-level="1">The need for more customisation</li>
<li aria-level="1">Collaborations for creativity</li>
<li aria-level="1">The rise of audio</li>
<li aria-level="1">Why SEO is getting visual</li>
<li aria-level="1">The continued exodus away from Facebook</li>
<li aria-level="1">Privacy policies</li>
</ul>
 
Important Links
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel&rsquo;s YouTube Channel</a>
<a href="https://identifymarketing.lpages.co/toolbox-list/">Register interest in our MY MAP IT MARKETING COURSE</a>
&nbsp;
Other recommended Episodes
<a href="https://www.rachelklaver.com/blogs/post/How-I-Repurpose-my-Podcast-Content">How I repurpose content</a>
<a href="https://www.rachelklaver.com/blogs/post/Getting-over-your-video-fears">Getting over video fears</a>
<a href="https://www.rachelklaver.com/blogs/post/episode-seven-what-you-can-do-on-your-website-today-to-improve-your-ecommerce-sales-with-tracey-smit">How to get more ECommerce Sales</a>
&nbsp;

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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