What do you do when a pandemic blocks your opportunity to go on the OE you’ve been planning and saving for for years? Well for Charlotte Greer, it was the perfect opportunity to start a business.

After saving, while studying for her degree in Economics, Charlotte was all set to explore beyond the borders of New Zealand. When she realised that OE wasn’t going to happen any time soon, Charlotte picked up a project she’d initiated at university, where she’d created a business plan, with costings and sales projections, to help understand and process the application of her study.

This business was the perfect blend of her business brain, and her desire to live a “blended” sustainable life, where she may not “carry a straw everywhere” but definitely wanted to reduce waste, and choose products that did not leave a negative impact on the environment.

Veto began as a small range of products Charlotte sold online, and through the markets. Her business is still young, new and at the early stages, but she’s already gained stockists, has a pop up “refillery” in Tauranga, and has long term goals to grow both the range and the reach of her products.

Charlotte shares what she believes is the most important parts of starting a business are to get right, what she’s be able to do herself to launch it, and some of the challenges she’s faced since launching her business.

We also talk about the assumption that GenZ/ Millennials will automatically know how to market their business with social media, and the different skills you need when looking at it from a business perspective. 

Today we cover
What Charlotte sees are the most important parts of a business plan
How to grow a business with no budget
How to use customer feedback to develop your range
Why Charlotte chose a sustainable brand
How Charlotte saved money when she launched
What’s next for VETO

 

Important Links

https://www.vetozerowaste.online/

Veto on Instagram

 

Other recommended Episodes

Backing Yourself to move from markets

How Pepper and Me was built on community

What you must do before spending a cent on Facebook Ads

What you can do on your website today to improve your ECommerce sales

 

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

What do you do when a pandemic blocks your opportunity to go on the OE you&rsquo;ve been planning and saving for for years? Well for Charlotte Greer, it was the perfect opportunity to start a business.
After saving, while studying for her degree in Economics, Charlotte was all set to explore beyond the borders of New Zealand. When she realised that OE wasn&rsquo;t going to happen any time soon, Charlotte picked up a project she&rsquo;d initiated at university, where she&rsquo;d created a business plan, with costings and sales projections, to help understand and process the application of her study.
This business was the perfect blend of her business brain, and her desire to live a &ldquo;blended&rdquo; sustainable life, where she may not &ldquo;carry a straw everywhere&rdquo; but definitely wanted to reduce waste, and choose products that did not leave a negative impact on the environment.
Veto began as a small range of products Charlotte sold online, and through the markets. Her business is still young, new and at the early stages, but she&rsquo;s already gained stockists, has a pop up &ldquo;refillery&rdquo; in Tauranga, and has long term goals to grow both the range and the reach of her products.
Charlotte shares what she believes is the most important parts of starting a business are to get right, what she&rsquo;s be able to do herself to launch it, and some of the challenges she&rsquo;s faced since launching her business.
We also talk about the assumption that GenZ/ Millennials will automatically know how to market their business with social media, and the different skills you need when looking at it from a business perspective.&nbsp;
Today we cover
<ul>
<li aria-level="1">What Charlotte sees are the most important parts of a business plan</li>
<li aria-level="1">How to grow a business with no budget</li>
<li aria-level="1">How to use customer feedback to develop your range</li>
<li aria-level="1">Why Charlotte chose a sustainable brand</li>
<li aria-level="1">How Charlotte saved money when she launched</li>
<li aria-level="1">What&rsquo;s next for VETO</li>
</ul>
&nbsp;
Important Links
<a href="https://www.vetozerowaste.online/">https://www.vetozerowaste.online/</a>
<a href="https://www.instagram.com/veto.zerowaste/">Veto on Instagram</a>
&nbsp;
Other recommended Episodes
<a href="https://www.rachelklaver.com/blogs/post/Backing-yourself-to-move-from-markets-to-stores-with-Sarah-Primrose">Backing Yourself to move from markets</a>
<a href="https://www.rachelklaver.com/blogs/post/episode-twenty-how-pepper-me-was-built-on-community-with-cherie-metcalfe">How Pepper and Me was built on community</a>
<a href="https://www.rachelklaver.com/blogs/post/episode-nine-what-you-must-do-before-spending-a-cent-on-facebook-ads-with-jo-murphy">What you must do before spending a cent on Facebook Ads</a>
<a href="https://www.rachelklaver.com/blogs/post/episode-seven-what-you-can-do-on-your-website-today-to-improve-your-ecommerce-sales-with-tracey-smit">What you can do on your website today to improve your ECommerce sales</a>
&nbsp;
IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">MAP IT Marketing Facebook group</a>
<a href="https://www.eventbrite.co.nz/o/identify-marketing-17656025044">Identify&rsquo;s Free Events and Webinars</a>
<a href="https://www.instagram.com/identifymarketing/">Identify Marketing Instagram</a>
<a href="https://www.facebook.com/Identifymarketing">Identify Marketing Facebook Page</a>
<a href="https://www.rachelklaver.com/">Rachel Klaver Website</a>
<a href="https://www.identifymarketing.co.nz/">Identify Marketing NZ Website</a>
<a href="https://identifymarketing.com.au/">Identify Marketing Australian Website</a>
<a href="https://www.linkedin.com/in/rachelklaver/">Rachel Klaver - Linkedin</a>
<a href="https://www.youtube.com/channel/UCN7nFfcWJkDe8nLzs2UELNQ">Rachel Klaver - Youtube</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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