I’m sure you’ve either experienced that “free webinar from hell” or heard about them. You know the ones where you sign up for what looked great on paper, to find it’s got three bits of fluffy info, and a forty minute sales pitch (with a promise of the good stuff if you stay and listen, only to find the “good stuff” was the fourth bit of fluff)



I’m a huge believer in the power of using webinars to build trust, gain new clients, and make sales. But I’m not a fan of crappy webinars that waste the participants time



So in this episode, I’m going to run down how I structure my webinars, tell you what you need to think about, and what you can do to make your webinars effective, and the elad generating machines they are supposed to be.



I struggled for a long time to get my head around webinars and how to use them, and now they’re a big part of what we do to grow trust, community and get more clients.



So come along with me as I take you behind the scenes of what I do to plan for our webinars.










In this episode we cover:
What platforms we use 
What you need to think about before planning your webinar
How I structure my webinar
How to reward people for showing up
When to sell
How much time should be selling






Important Links

DEMIO - Check it out

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

I’m sure you’ve either experienced that “free webinar from hell” or heard about them. You know the ones where you sign up for what looked great on paper, to find it’s got three bits of fluffy info, and a forty minute sales pitch (with a promise of the good stuff if you stay and listen, only to find the “good stuff” was the fourth bit of fluff)
 
I’m a huge believer in the power of using webinars to build trust, gain new clients, and make sales. But I’m not a fan of crappy webinars that waste the participants time
 
So in this episode, I’m going to run down how I structure my webinars, tell you what you need to think about, and what you can do to make your webinars effective, and the elad generating machines they are supposed to be.
 
I struggled for a long time to get my head around webinars and how to use them, and now they’re a big part of what we do to grow trust, community and get more clients.
 
So come along with me as I take you behind the scenes of what I do to plan for our webinars.
 
 
 
In this episode we cover:
<ul>
<li aria-level="1">What platforms we use </li>
<li aria-level="1">What you need to think about before planning your webinar</li>
<li aria-level="1">How I structure my webinar</li>
<li aria-level="1">How to reward people for showing up</li>
<li aria-level="1">When to sell</li>
<li aria-level="1">How much time should be selling</li>
</ul>
 
Important Links
<a href="https://demio.com?fp_ref=identify">DEMIO - Check it out</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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