Hashtags are used on every social media platform, but the queen of hashtags has got to be Instagram. But they’ve been getting a bad rap recently and it’s either using none, use five, use eight-twelve, or use all thirty. 

My first relationship with hashtags with on Twitter. I was never really one to use them as they were designed-  as search tools and a way to file information. Instead, I preferred to use them ironically, as part of my tweets. A little like a sarcastic aside. Apparently this is a very “kiwi” use of hashtags.

I was so pleased to have Matthew Pierce on the show to talk though hashtags and their use coming into 2022. His app Hashtag Slayer has become one of my favourite tools for Instagram (and he’s given us a promo code to try the app free for a month - use the code MAP IT and the link in the notes below)

Matthew Pierce is a full-stack web designer and developer who’s been making websites since he could still count his age on his fingers. He is the developer of HashtagSlayer.com, which he co-founded with his wife, Danica Pierce, on the day she showed him her "really cool spreadsheet". Working together they took the concept from its initial spreadsheet roots to an advanced web platform that's helped thousands of businesses.

I’ve used a lot of tools, but Hashtag Slayer gives me the best overview of which hashtags are working and which ones aren’t.

Matthew walks us through what’s happening with hashtags this year, what we need to think about and where they fit in your Instagram strategy. 

 

Today we cover
Are Hashtags dead or dying?
How they’ve changed over the years
Why some hashtags are better to use than others
What to look out for when selecting hashtags
How Hashtag Slayer works

 

Important Links

Hashtag Slayer

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group





Other recommended Episodes

Marketing tools that save you time and money

How Lucas O’Keefe grew 150k followers on Instagram in a year 

Writing engaging captions for social media

How I repurpose content

 

 

 

 

Hashtags are used on every social media platform, but the queen of hashtags has got to be Instagram. But they&rsquo;ve been getting a bad rap recently and it&rsquo;s either using none, use five, use eight-twelve, or use all thirty.&nbsp;
My first relationship with hashtags with on Twitter. I was never really one to use them as they were designed-&nbsp; as search tools and a way to file information. Instead, I preferred to use them ironically, as part of my tweets. A little like a sarcastic aside. Apparently this is a very &ldquo;kiwi&rdquo; use of hashtags.
I was so pleased to have Matthew Pierce on the show to talk though hashtags and their use coming into 2022. His app Hashtag Slayer has become one of my favourite tools for Instagram (and he&rsquo;s given us a promo code to try the app free for a month - use the code MAP IT and the link in the notes below)
Matthew Pierce is a full-stack web designer and developer who&rsquo;s been making websites since he could still count his age on his fingers. He is the developer of HashtagSlayer.com, which he co-founded with his wife, Danica Pierce, on the day she showed him her "really cool spreadsheet". Working together they took the concept from its initial spreadsheet roots to an advanced web platform that's helped thousands of businesses.
I&rsquo;ve used a lot of tools, but Hashtag Slayer gives me the best overview of which hashtags are working and which ones aren&rsquo;t.
Matthew walks us through what&rsquo;s happening with hashtags this year, what we need to think about and where they fit in your Instagram strategy.&nbsp;
&nbsp;
Today we cover
<ul>
<li aria-level="1">Are Hashtags dead or dying?</li>
<li aria-level="1">How they&rsquo;ve changed over the years</li>
<li aria-level="1">Why some hashtags are better to use than others</li>
<li aria-level="1">What to look out for when selecting hashtags</li>
<li aria-level="1">How Hashtag Slayer works</li>
</ul>
&nbsp;
Important Links
<a href="https://www.hashtagslayer.com/">Hashtag Slayer</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel&rsquo;s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
 
Other recommended Episodes
<a href="https://www.rachelklaver.com/blogs/post/21-Marketing-tools-that-can-save-you-time-and-money">Marketing tools that save you time and money</a>
<a href="https://omny.fm/shows/map-it-marketing/how-to-gain-150k-instagram-followers-in-a-year-wit?in_playlist=map-it-marketing!podcast">How Lucas O&rsquo;Keefe grew 150k followers on Instagram in a year</a>&nbsp;
<a href="https://www.rachelklaver.com/blogs/post/How-to-create-engaging-captions-for-social-media">Writing engaging captions for social media</a>
<a href="https://www.rachelklaver.com/blogs/post/How-I-Repurpose-my-Podcast-Content">How I repurpose content</a>
&nbsp;
&nbsp;
&nbsp;
&nbsp;

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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