If you don’t know this deep inside your soul, if it’s not something you think about when you create your content, you might end up talking to the wrong sorts of people, or letting your ideal customers go to someone else



I was that once! I struggled to really own what I do for my clients. This was a mix of under valuing what I do best, taking my particular skills for granted, being too scared to narrow what I did, and having huge mindset issues around my own value.



It was also partly not having quite the right offer sorted that fitted both my skills and what the customer really needed.



Once I dug deep into working out what the customer really needed (and wanted, but wants don’t get the yes like a need), then everything changed.



We talk a lot about customer avatars, and needing to get a clear picture of who we need to sell to. And yes, you need to know who your ideal client is really well. But we also really need to know and understand ourselves and what we sell too



Plus - we’ll talk about imposter syndrome and why we need to hit that on the head.



So this episode is all about you. Why you, how it needs to be you, and what will happen if they don’t choose you. Because all of that will help you work out what you really need to say to your future customers.






In this episode we cover:
Why we need to understand our customer first
What working through this process might do to your business
Why you? 
What social proof counts and what doesn’t as much
What people need to hear about your offer
Why you’ve got to get uncomfortable to get the good stuff







Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

If you don’t know this deep inside your soul, if it’s not something you think about when you create your content, you might end up talking to the wrong sorts of people, or letting your ideal customers go to someone else
 
I was that once! I struggled to really own what I do for my clients. This was a mix of under valuing what I do best, taking my particular skills for granted, being too scared to narrow what I did, and having huge mindset issues around my own value.
 
It was also partly not having quite the right offer sorted that fitted both my skills and what the customer really needed.
 
Once I dug deep into working out what the customer really needed (and wanted, but wants don’t get the yes like a need), then everything changed.
 
We talk a lot about customer avatars, and needing to get a clear picture of who we need to sell to. And yes, you need to know who your ideal client is really well. But we also really need to know and understand ourselves and what we sell too
 
Plus - we’ll talk about imposter syndrome and why we need to hit that on the head.
 
So this episode is all about you. Why you, how it needs to be you, and what will happen if they don’t choose you. Because all of that will help you work out what you really need to say to your future customers.
 
In this episode we cover:
<ul>
<li aria-level="1">Why we need to understand our customer first</li>
<li aria-level="1">What working through this process might do to your business</li>
<li aria-level="1">Why you? </li>
<li aria-level="1">What social proof counts and what doesn’t as much</li>
<li aria-level="1">What people need to hear about your offer</li>
<li aria-level="1">Why you’ve got to get uncomfortable to get the good stuff</li>
</ul>
 
 
 
Important Links
<a href="https://www.rachelklaver.com/events">Come to Rachel’s Free content strategy workshops</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://hellohumanbyrachelklaver.substack.com/">Rachel’s SUBSTACK</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="https://identify.ac-page.com/be-the-face-of-your-business-checklistcklist/">Download OUR free Face of your Business checklist</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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