“The world we live in today is one where there is a huge ability to grow your business on the power of customer proof” - Casey Hill

“When you are a small business you don’t have a huge budget, so you need to find creative ways to differentiate yourself from your competitors” - Casey Hill

“That first touchpoint is a huge opportunity to build a relationship. If you start it off with a human connection it brings them in, and gets them talking.” - Casey Hill

“People often view customer lifetime value too narrowly - it’s not just how much that person will spend. It’s also how much they share and talk about your brand” - Casey Hill

Imagine taking a few moments to create a short, personalised video to someone, that secured  a deal worth thousands of dollars of sales, both in client work and later referrals. 

That’s exactly what happened to me a few years back, the first time I tried out a cool app called Bonjoro. 

And trust me - the video was pretty casual! I was sitting on my sofa at the end of the day, and all I did was talk about how much I was looking forward to sending them a proposal!

(As Casey says in the podcast “You don’t need to be polished” - phew!)

I loved speaking with Casey Hill, the head of growth at Bonjoro, about how personalised video can play such an integral part in different stages of the customer journey to build trust, and create community. 

For me, the stand out was the way it can fit into your marketing automation systems, and allow you to create a more personalised experience at each stage of the marketing journey (Since recording this episode I sat down, made a plan and we’re using Bonjoro ourselves a lot more. 

I’ve recommended Bonjoro during my MAP IT events, and to clients that it’s a perfect fit for, and I am now even more convinced it’s a really simple and effective tool to build trust. (Which is our T in MAP IT) and show investment in your fans and customers (Which is the I in MAP IT)

I’d vastly prefer to send an email than pick up the phone. I love the power of marketing automation. And there’s a lot of ways you can make people feel like the automation is written just for them. 

But if there’s one thing I’m sure of in this world of fighting to keep people’s attention it’s this - when someone knows something was made just for them, it’s going to stand out to them

Casey’s had so much wisdom to share about how we can convert and retain more customers by keeping things personal. 

(Plus, we also discussed Quora and Casey’s cool board game Arkon

 

During this episode we discuss the following:
How Bonjoro works
The power of personalization along with automation
Why personalised emails are so powerful
Our drive for human to human connection
The different ways you can connection along the customer journey
How to get the most out of using Bonjoro

 

IMPORTANT LINKS

Link to get a two week’s free trial

Quora

How to Monetise Quora

https://twitter.com/bonjoroapp

Find Bonjoro on Facebook

Find Casey on Linkedin

 

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

&ldquo;The world we live in today is one where there is a huge ability to grow your business on the power of customer proof&rdquo; - Casey Hill
&ldquo;When you are a small business you don&rsquo;t have a huge budget, so you need to find creative ways to differentiate yourself from your competitors&rdquo; - Casey Hill
&ldquo;That first touchpoint is a huge opportunity to build a relationship. If you start it off with a human connection it brings them in, and gets them talking.&rdquo; - Casey Hill
&ldquo;People often view customer lifetime value too narrowly - it&rsquo;s not just how much that person will spend. It&rsquo;s also how much they share and talk about your brand&rdquo; - Casey Hill
Imagine taking a few moments to create a short, personalised video to someone, that secured&nbsp; a deal worth thousands of dollars of sales, both in client work and later referrals.&nbsp;
That&rsquo;s exactly what happened to me a few years back, the first time I tried out a cool app called Bonjoro.&nbsp;
And trust me - the video was pretty casual! I was sitting on my sofa at the end of the day, and all I did was talk about how much I was looking forward to sending them a proposal!
(As Casey says in the podcast &ldquo;You don&rsquo;t need to be polished&rdquo; - phew!)
I loved speaking with Casey Hill, the head of growth at Bonjoro, about how personalised video can play such an integral part in different stages of the customer journey to build trust, and create community.&nbsp;
For me, the stand out was the way it can fit into your marketing automation systems, and allow you to create a more personalised experience at each stage of the marketing journey (Since recording this episode I sat down, made a plan and we&rsquo;re using Bonjoro ourselves a lot more.&nbsp;
I&rsquo;ve recommended Bonjoro during my MAP IT events, and to clients that it&rsquo;s a perfect fit for, and I am now even more convinced it&rsquo;s a really simple and effective tool to build trust. (Which is our T in MAP IT) and show investment in your fans and customers (Which is the I in MAP IT)
I&rsquo;d vastly prefer to send an email than pick up the phone. I love the power of marketing automation. And there&rsquo;s a lot of ways you can make people feel like the automation is written just for them.&nbsp;
But if there&rsquo;s one thing I&rsquo;m sure of in this world of fighting to keep people&rsquo;s attention it&rsquo;s this - when someone knows something was made just for them, it&rsquo;s going to stand out to them
Casey&rsquo;s had so much wisdom to share about how we can convert and retain more customers by keeping things personal.&nbsp;
(Plus, we also discussed Quora and Casey&rsquo;s cool board game Arkon
&nbsp;
During this episode we discuss the following:
<ol>
<li>How Bonjoro works</li>
<li>The power of personalization along with automation</li>
<li>Why personalised emails are so powerful</li>
<li>Our drive for human to human connection</li>
<li>The different ways you can connection along the customer journey</li>
<li>How to get the most out of using Bonjoro</li>
</ol>
&nbsp;
IMPORTANT LINKS
<a href="https://www.bonjoro.com/?ref=rachelklaver">Link to get a two week&rsquo;s free trial</a>
<a href="https://www.quora.com/">Quora</a>
<a href="https://amplifiedmasterclass.com/products/how-to-monetize-quora-course">How to Monetise Quora</a>
<a href="https://twitter.com/bonjoroapp">https://twitter.com/bonjoroapp</a>
<a href="https://www.facebook.com/bonjoroapp/">Find Bonjoro on Facebook</a>
<a href="https://www.linkedin.com/company/7599697/admin/">Find Casey on Linkedin</a>
&nbsp;
IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">MAP IT Marketing Facebook group</a>
<a href="https://www.eventbrite.co.nz/o/identify-marketing-17656025044">Identify&rsquo;s Free Events and Webinars</a>
<a href="https://www.instagram.com/identifymarketing/">Identify Marketing Instagram</a>
<a href="https://www.facebook.com/Identifymarketing">Identify Marketing Facebook Page</a>
<a href="https://www.rachelklaver.com/">Rachel Klaver Website</a>
<a href="https://www.identifymarketing.co.nz/">Identify Marketing NZ Website</a>
<a href="https://identifymarketing.com.au/">Identify Marketing Australian Website</a>
<a href="https://www.linkedin.com/in/rachelklaver/">Rachel Klaver - Linkedin</a>
<a href="https://www.youtube.com/channel/UCN7nFfcWJkDe8nLzs2UELNQ">Rachel Klaver - Youtube</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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