Lauren Clemett was an already successful business owner of a marketing agency specialising in working with professionals building a personal brand. But it wasn’t until she sharted showing what she could do through becoming an author of bestsellers, and winning awards, that she realised that it wasn’t enough to be the best - you need to make it easy for people to KNOW you are the best

Lauren joined forces with Annette Densham to then found The Audacious agency - specifically designed to help coaches, leaders and consultants become a known brand to help grow thriving businesses

Lauren’s full of information based around her years of neuropsychology learnings, on how the brain sees and understands brands

This is such a full, powerful episode of gems and ideas for any small business owner

 

During this episode Lauren and Rachel discuss the following:
Why you don’t want to get to the “WOFTAM” stage (and why that’s the point she normally meets her clients
How to avoid the “itty bitty shitty committee”
Why understanding the Amygdala (in the brain) can make us a better marketer for our businesses
Why it’s important to avoid shiny object syndrome
How you can position yourself as an expert. 

 

 

WEBSITE

https://theaudaciousagency.com/

 

IMPORTANT LINKS

https://www.linkedin.com/in/laurenclemett

https://www.facebook.com/LaurenClemett68

 

SIGN UP FOR THE WEEKLY ROCKET

http://bit.ly/RocketLaunchYourBusiness

 

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

Lauren Clemett was an already successful business owner of a marketing agency specialising in working with professionals building a personal brand. But it wasn&rsquo;t until she sharted showing what she could do through becoming an author of bestsellers, and winning awards, that she realised that it wasn&rsquo;t enough to be the best - you need to make it easy for people to KNOW you are the best
Lauren joined forces with Annette Densham to then found The Audacious agency - specifically designed to help coaches, leaders and consultants become a known brand to help grow thriving businesses
Lauren&rsquo;s full of information based around her years of neuropsychology learnings, on how the brain sees and understands brands
This is such a full, powerful episode of gems and ideas for any small business owner
&nbsp;
During this episode Lauren and Rachel discuss the following:
<ul>
<li aria-level="1">Why you don&rsquo;t want to get to the &ldquo;WOFTAM&rdquo; stage (and why that&rsquo;s the point she normally meets her clients</li>
<li aria-level="1">How to avoid the &ldquo;itty bitty shitty committee&rdquo;</li>
<li aria-level="1">Why understanding the Amygdala (in the brain) can make us a better marketer for our businesses</li>
<li aria-level="1">Why it&rsquo;s important to avoid shiny object syndrome</li>
<li aria-level="1">How you can position yourself as an expert.&nbsp;</li>
</ul>
&nbsp;
&nbsp;
WEBSITE
https://theaudaciousagency.com/
&nbsp;
IMPORTANT LINKS
https://www.linkedin.com/in/laurenclemett
https://www.facebook.com/LaurenClemett68
&nbsp;
SIGN UP FOR THE WEEKLY ROCKET
http://bit.ly/RocketLaunchYourBusiness
&nbsp;
IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">MAP IT Marketing Facebook group</a>
<a href="https://www.eventbrite.co.nz/o/identify-marketing-17656025044">Identify&rsquo;s Free Events and Webinars</a>
<a href="https://www.instagram.com/identifymarketing/">Identify Marketing Instagram</a>
<a href="https://www.facebook.com/Identifymarketing">Identify Marketing Facebook Page</a>
<a href="https://www.rachelklaver.com/">Rachel Klaver Website</a>
<a href="https://www.identifymarketing.co.nz/">Identify Marketing NZ Website</a>
<a href="https://identifymarketing.com.au/">Identify Marketing Australian Website</a>
<a href="https://www.linkedin.com/in/rachelklaver/">Rachel Klaver - Linkedin</a>
<a href="https://www.youtube.com/channel/UCN7nFfcWJkDe8nLzs2UELNQ">Rachel Klaver - Youtube</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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