Have you ever wondered how to get over a hundred thousand followers in a year on Instagram?

I know I have! So I was thrilled that Lucas O’Keefe agreed to share exactly what he did to grow his account by over 150 thousand followers in a year, using engagement and community building methods.

"So my big takeaway it's been, you know, in a world where we need consistency, we need content, to just share our message and build that community. Start with one platform, One soapbox to stand on and make that a thing"

In March 2020, Lucas had a small instagram account for a social media agency “On the Clock Media” During the first wave of the Pandemic, Lucas made the call to focus on growing his Instagram profile, and changed his account to his name “Lucas O’Keefe”

At the time of booking Lucas on my podcast, he had grown to 100 thousand followers. By the time we recorded it, he’d reached 150 thousand, and only a few weeks later has gained over ten thousand more.

In this episode, Lucas shares (for the first time) the time and effort that he poured into growing his account, why he reckons personal brands should start with a single platform focus, and what all business owners can do to grow their accounts.

We also talk about the importance of being something “a little bit different” and how this helps your content to stand out. 

“Find that one thing or those two or three things that are going to get people talking about you.There are so many different ways to work to make it work for you, but you have to stand out"

For small business owners who are sitting in the space between building a business, and growing a personal brand, this episode can help you work through what elements you can take from his learning, and what you might need to adjust. 

Lucas also shares great insights around what’s working on Instagram at the moment (and what’s not) and why we need to use Instagram the way the algorithm wants us too.

One of my very favourite quotes from the podcast helped me up my game when it comes to commenting on other people’s posts. As Lucas said:

"Every time you comment, you are leaving a little tiny billboard that someone might see that brings them back to your page for content, right, and it can feel overwhelming because like I said, tiny, tiny billboard.”

Today we’re covering
How much time it took Lucas every day to grow his audience
What tactics be believes are key
How reels can increase your reach
What commenting on other people’s posts can do for you
Why carousel posts are used on marketer’s accounts
Whether you should stick to one platform at a time
Whether a large account leads to business

Important Links

Lucas’ content calendar

Lucas O’Keefe on Instagram

 

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

Have you ever wondered how to get over a hundred thousand followers in a year on Instagram?
I know I have! So I was thrilled that Lucas O&rsquo;Keefe agreed to share exactly what he did to grow his account by over 150 thousand followers in a year, using engagement and community building methods.
"So my big takeaway it's been, you know, in a world where we need consistency, we need content, to just share our message and build that community. Start with one platform, One soapbox to stand on and make that a thing"
In March 2020, Lucas had a small instagram account for a social media agency &ldquo;On the Clock Media&rdquo; During the first wave of the Pandemic, Lucas made the call to focus on growing his Instagram profile, and changed his account to his name &ldquo;Lucas O&rsquo;Keefe&rdquo;
At the time of booking Lucas on my podcast, he had grown to 100 thousand followers. By the time we recorded it, he&rsquo;d reached 150 thousand, and only a few weeks later has gained over ten thousand more.
In this episode, Lucas shares (for the first time) the time and effort that he poured into growing his account, why he reckons personal brands should start with a single platform focus, and what all business owners can do to grow their accounts.
We also talk about the importance of being something &ldquo;a little bit different&rdquo; and how this helps your content to stand out.&nbsp;
&ldquo;Find that one thing or those two or three things that are going to get people talking about you.There are so many different ways to work to make it work for you, but you have to stand out"
For small business owners who are sitting in the space between building a business, and growing a personal brand, this episode can help you work through what elements you can take from his learning, and what you might need to adjust.&nbsp;
Lucas also shares great insights around what&rsquo;s working on Instagram at the moment (and what&rsquo;s not) and why we need to use Instagram the way the algorithm wants us too.
One of my very favourite quotes from the podcast helped me up my game when it comes to commenting on other people&rsquo;s posts. As Lucas said:
"Every time you comment, you are leaving a little tiny billboard that someone might see that brings them back to your page for content, right, and it can feel overwhelming because like I said, tiny, tiny billboard.&rdquo;
Today we&rsquo;re covering
<ul>
<li aria-level="1">How much time it took Lucas every day to grow his audience</li>
<li aria-level="1">What tactics be believes are key</li>
<li aria-level="1">How reels can increase your reach</li>
<li aria-level="1">What commenting on other people&rsquo;s posts can do for you</li>
<li aria-level="1">Why carousel posts are used on marketer&rsquo;s accounts</li>
<li aria-level="1">Whether you should stick to one platform at a time</li>
<li aria-level="1">Whether a large account leads to business</li>
</ul>
Important Links
<a href="https://lucasokeefe.gumroad.com/l/2021contentcalendar">Lucas&rsquo; content calendar</a>
<a href="https://www.instagram.com/thelucasokeefe/">Lucas O&rsquo;Keefe on Instagram</a>
&nbsp;
IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">MAP IT Marketing Facebook group</a>
<a href="https://www.eventbrite.co.nz/o/identify-marketing-17656025044">Identify&rsquo;s Free Events and Webinars</a>
<a href="https://www.instagram.com/identifymarketing/">Identify Marketing Instagram</a>
<a href="https://www.facebook.com/Identifymarketing">Identify Marketing Facebook Page</a>
<a href="https://www.rachelklaver.com/">Rachel Klaver Website</a>
<a href="https://www.identifymarketing.co.nz/">Identify Marketing NZ Website</a>
<a href="https://identifymarketing.com.au/">Identify Marketing Australian Website</a>
<a href="https://www.linkedin.com/in/rachelklaver/">Rachel Klaver - Linkedin</a>
<a href="https://www.youtube.com/channel/UCN7nFfcWJkDe8nLzs2UELNQ">Rachel Klaver - Youtube</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

Advertisement