How to find your ideal niche as a service provider  

We are a dime-a-dozen us service providers. Sometimes it can feel like every person and their dog is a coach, consultant, or trainer. So how do we stick out enough to help the right people find us?

This is an essential question to solve. And I haven’t always got it right myself! It’s harder to narrow down who you are talking to and what you’ll help them with because it’s scary. What if you get it wrong? What happens if someone who is not your ideal customer chooses you? Do you need to reset your niche when that happens?

In this episode we walk through why it’s important to explore your own background, and what makes you "you" to help define your niche. We’ll then take a look at the three main types of service providers we can be, so you can work out which one you are.

And then we’ll look at the four main areas you need to consider when finding out your point of difference, and then how to use that information to refine your message

If you’re working this out for the first time, or like me, doing your annual check-in to make sure you are focussing on the best niche for you right now, this is a podcast episode you can’t afford to miss. 

(This was originally a Linkedin Live - and so there may be references to comments made by some of the people watching during this episode. )

In this episode we cover:
Why we need to define our niche
What we need to be aware of before we begin
The three key types of service providers
Why we don’t want to only ever talk to our ideal client
The four main areas we need to explore to develop our niche
The four checks we need to remind our message
The three parts of a niche statement
What to use our now defined niche for (and what NOT to use it for)





Important Links

Buy your copy of Be a Spider, Build a Web

Download OUR free DIY Marketing Audit checklist

Download the free workbook

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

How to find your ideal niche as a service provider  
We are a dime-a-dozen us service providers. Sometimes it can feel like every person and their dog is a coach, consultant, or trainer. So how do we stick out enough to help the right people find us?
This is an essential question to solve. And I haven’t always got it right myself! It’s harder to narrow down who you are talking to and what you’ll help them with because it’s scary. What if you get it wrong? What happens if someone who is not your ideal customer chooses you? Do you need to reset your niche when that happens?
In this episode we walk through why it’s important to explore your own background, and what makes you "you" to help define your niche. We’ll then take a look at the three main types of service providers we can be, so you can work out which one you are.
And then we’ll look at the four main areas you need to consider when finding out your point of difference, and then how to use that information to refine your message
If you’re working this out for the first time, or like me, doing your annual check-in to make sure you are focussing on the best niche for you right now, this is a podcast episode you can’t afford to miss. 
(This was originally a Linkedin Live - and so there may be references to comments made by some of the people watching during this episode. )
In this episode we cover:
<ul>
<li aria-level="1">Why we need to define our niche</li>
<li aria-level="1">What we need to be aware of before we begin</li>
<li aria-level="1">The three key types of service providers</li>
<li aria-level="1">Why we don’t want to only ever talk to our ideal client</li>
<li aria-level="1">The four main areas we need to explore to develop our niche</li>
<li aria-level="1">The four checks we need to remind our message</li>
<li aria-level="1">The three parts of a niche statement</li>
<li aria-level="1">What to use our now defined niche for (and what NOT to use it for)</li>
</ul>
 
Important Links
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="https://identifymarketing.lpages.co/your-marketing-health-checklist/">Download OUR free DIY Marketing Audit checklist</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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