Today we’re talking social media captions! 

Years ago, when I was a primary teacher, I discovered that the thing I was worst at teaching was art. And I was great at teaching PE. It was weird, because I love art, and creativity and PE? Well that’s not something I’m naturally good at!

I was having to learn as I taught, often only about three of four steps in front of my learners. I realised that’s what made me so good at teaching beginners! I was learning as I went as well, and I wasn’t missing crucial steps beginners need.

I realised that’s why I often find teaching how to write content so tricky. I’ve been a writer of content for twenty years, and it’s like breathing for me. When a client used to ask “how do I write a caption?” I’d be like “I dunno, you just write! Go for it!” which really wasn’t very helpful at all!

I was challenged to spend time working out exactly what to do after working with a few clients who just couldn’t put a sentence together.

It’s HARD when you haven’t written much before. 

I now teach a structure that helps nearly every small business owners write more engaging captions, and I’d like to share it with you too. It’s one I use almost by default, although, like most people who become fluent at a thing, I’m likely to cut corners in it.

I’m so excited to share this with you today! And, if you go to rachelklaver.com/podcast and click on episode 16, you’ll be able to get a download of a worksheet you can use to plan out your first few on paper.

 

Today we’re covering
Why captions are important
My favourite topics for social media content
How to find a bank of interesting industry-specific words
The five step structure to writing a great post
How and where to use this caption
How to become more confident in using this format
Plus you get my free caption writing worksheet 

FREE CAPTION WRITING WORKSHEET

Link to MAP IT Marketing Facebook Group

 

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

Today we&rsquo;re talking social media captions!&nbsp;
Years ago, when I was a primary teacher, I discovered that the thing I was worst at teaching was art. And I was great at teaching PE. It was weird, because I love art, and creativity and PE? Well that&rsquo;s not something I&rsquo;m naturally good at!
I was having to learn as I taught, often only about three of four steps in front of my learners. I realised that&rsquo;s what made me so good at teaching beginners! I was learning as I went as well, and I wasn&rsquo;t missing crucial steps beginners need.
I realised that&rsquo;s why I often find teaching how to write content so tricky. I&rsquo;ve been a writer of content for twenty years, and it&rsquo;s like breathing for me. When a client used to ask &ldquo;how do I write a caption?&rdquo; I&rsquo;d be like &ldquo;I dunno, you just write! Go for it!&rdquo; which really wasn&rsquo;t very helpful at all!
I was challenged to spend time working out exactly what to do after working with a few clients who just couldn&rsquo;t put a sentence together.
It&rsquo;s HARD when you haven&rsquo;t written much before.&nbsp;
I now teach a structure that helps nearly every small business owners write more engaging captions, and I&rsquo;d like to share it with you too. It&rsquo;s one I use almost by default, although, like most people who become fluent at a thing, I&rsquo;m likely to cut corners in it.
I&rsquo;m so excited to share this with you today! And, if you go to rachelklaver.com/podcast and click on episode 16, you&rsquo;ll be able to get a download of a worksheet you can use to plan out your first few on paper.
&nbsp;
Today we&rsquo;re covering
<ul>
<li aria-level="1">Why captions are important</li>
<li aria-level="1">My favourite topics for social media content</li>
<li aria-level="1">How to find a bank of interesting industry-specific words</li>
<li aria-level="1">The five step structure to writing a great post</li>
<li aria-level="1">How and where to use this caption</li>
<li aria-level="1">How to become more confident in using this format</li>
<li aria-level="1">Plus you get my free caption writing worksheet&nbsp;</li>
</ul>
<a href="https://drive.google.com/file/d/1uqVi5038rOU6CWPWnNM9vFwLqO-Njf0I/view?usp=sharing">FREE CAPTION WRITING WORKSHEET</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Link to MAP IT Marketing Facebook Group</a>
&nbsp;
IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">MAP IT Marketing Facebook group</a>
<a href="https://www.eventbrite.co.nz/o/identify-marketing-17656025044">Identify&rsquo;s Free Events and Webinars</a>
<a href="https://www.instagram.com/identifymarketing/">Identify Marketing Instagram</a>
<a href="https://www.facebook.com/Identifymarketing">Identify Marketing Facebook Page</a>
<a href="https://www.rachelklaver.com/">Rachel Klaver Website</a>
<a href="https://www.identifymarketing.co.nz/">Identify Marketing NZ Website</a>
<a href="https://identifymarketing.com.au/">Identify Marketing Australian Website</a>
<a href="https://www.linkedin.com/in/rachelklaver/">Rachel Klaver - Linkedin</a>
<a href="https://www.youtube.com/channel/UCN7nFfcWJkDe8nLzs2UELNQ">Rachel Klaver - Youtube</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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