If there’s a short cut to success in marketing and sales I want to take it. Like you I’m a time poor business owner, who needs to make sure my time is used wisely.

Sometimes that means I take a week of posting social media content, and I create longer-lasting content instead. Of course in a perfect world I’d keep going with social media, but this is about real talk, and sometimes, that’s just not possible.

One of the best alternatives to posting on social media for a week is to sit down and create a powerful, converting Lead magnet (I prefer to call it Lead generation because that’s what it’s going to do. )

In this episode of MAP IT Marketing I’m going to share with you what you need to think about when creating this, what type of lead generation I prefer to make and recommend, what it needs and what you need to see happen after they get it.

I’m huge on permission marketing, and remembering to respect the time of anyone who comes into contact with our business, so I’m also going to cover how to make sure you create something that both attracts your idea customer, and also helps them build trust in you. 

We’ll also talk through how to get the word out about your lead generation resource, and what results you can expect from it. 

 

What we’ll cover:
What a lead magnet is
The different types of lead magnets
My favourite type of lead generation and why
What you need to consider when building one
What tools I use to create my lead generation
The exact order or process I use when creating mine
What you need to do alongside the lead magnet to make it work for you





Important Links

Buy our Lead Generation course and resources

Be in to win a copy of Be a Spider, Build a Web

An example of a Lead Magnet

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

 

If there&rsquo;s a short cut to success in marketing and sales I want to take it. Like you I&rsquo;m a time poor business owner, who needs to make sure my time is used wisely.
Sometimes that means I take a week of posting social media content, and I create longer-lasting content instead. Of course in a perfect world I&rsquo;d keep going with social media, but this is about real talk, and sometimes, that&rsquo;s just not possible.
One of the best alternatives to posting on social media for a week is to sit down and create a powerful, converting Lead magnet (I prefer to call it Lead generation because that&rsquo;s what it&rsquo;s going to do. )
In this episode of MAP IT Marketing I&rsquo;m going to share with you what you need to think about when creating this, what type of lead generation I prefer to make and recommend, what it needs and what you need to see happen after they get it.
I&rsquo;m huge on permission marketing, and remembering to respect the time of anyone who comes into contact with our business, so I&rsquo;m also going to cover how to make sure you create something that both attracts your idea customer, and also helps them build trust in you.&nbsp;
We&rsquo;ll also talk through how to get the word out about your lead generation resource, and what results you can expect from it.&nbsp;
&nbsp;
What we&rsquo;ll cover:
<ul>
<li aria-level="1">What a lead magnet is</li>
<li aria-level="1">The different types of lead magnets</li>
<li aria-level="1">My favourite type of lead generation and why</li>
<li aria-level="1">What you need to consider when building one</li>
<li aria-level="1">What tools I use to create my lead generation</li>
<li aria-level="1">The exact order or process I use when creating mine</li>
<li aria-level="1">What you need to do alongside the lead magnet to make it work for you</li>
</ul>
 
Important Links
<a href="https://mymapitmarketing.com/products/from-curious-to-customer-how-to-create-converting-lead-gen-course">Buy our Lead Generation course and resources</a>
<a href="https://identifymarketing.lpages.co/be-a-spider-build-a-web-book-win-a-copy/">Be in to win a copy of Be a Spider, Build a Web</a>
<a href="https://drive.google.com/file/d/1UIFJMt7cr6F0DTcjWvv5TndTm1hM50cY/view?usp=sharing">An example of a Lead Magnet</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel&rsquo;s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
&nbsp;

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;