Maria Baker, 34, was left devastated when her dream job became a reality, then was taken away from her three weeks later due to COVID-19. Now, she is pursuing a new dream to innovate women's snow pants and provide them with the best fitting snow pants, ever. Being a pear-shaped, size 14, snowboarder herself, Maria found there was a large gap in the market for appropriately fitting snow pants for women and devised a crowd-funding campaign on Indiegogo to gauge the interest. The successful results of the campaign indicated she wasn’t alone. To date, Nobody’s Princess has raised over $12,000 - based on a concept - and has sparked the interest of women who ski and snowboard, globally.

 

During this episode Maria and Rachel discuss the following:
How the idea for Nobody’s Princess came to be
How her passion for a great result has helped her push through the hard bits
Whether you need to be an expert in all things to launch a business
The energy, time and emotional cost of “showing up” for your business
How “showing up” can be confronting as a person, around self-confidence and body image. 
How to build a brand before you have a product
What Maria’s had to work through working in the women’s fashion industry, trying to cater for a wide range of sizes

 

LINKS

https://www.nobodysprincess.com.au/

http://www.facebook.com/nobodysprincessapparel 

http://www.instagram.com/nobodysprincessapparel

 

Enter Maria's Competition

https://powdherstash.win/

 

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

Maria Baker, 34, was left devastated when her dream job became a reality, then was taken away from her three weeks later due to COVID-19. Now, she is pursuing a new dream to innovate women's snow pants and provide them with the best fitting snow pants, ever. Being a pear-shaped, size 14, snowboarder herself, Maria found there was a large gap in the market for appropriately fitting snow pants for women and devised a crowd-funding campaign on Indiegogo to gauge the interest. The successful results of the campaign indicated she wasn&rsquo;t alone. To date, Nobody&rsquo;s Princess has raised over $12,000 - based on a concept - and has sparked the interest of women who ski and snowboard, globally.
&nbsp;
During this episode Maria and Rachel discuss the following:
<ul>
<li aria-level="1">How the idea for Nobody&rsquo;s Princess came to be</li>
<li aria-level="1">How her passion for a great result has helped her push through the hard bits</li>
<li aria-level="1">Whether you need to be an expert in all things to launch a business</li>
<li aria-level="1">The energy, time and emotional cost of &ldquo;showing up&rdquo; for your business</li>
<li aria-level="1">How &ldquo;showing up&rdquo; can be confronting as a person, around self-confidence and body image.&nbsp;</li>
<li aria-level="1">How to build a brand before you have a product</li>
<li aria-level="1">What Maria&rsquo;s had to work through working in the women&rsquo;s fashion industry, trying to cater for a wide range of sizes</li>
</ul>
&nbsp;
LINKS
<a href="https://www.nobodysprincess.com.au/">https://www.nobodysprincess.com.au/</a>
<a href="http://www.facebook.com/nobodysprincessapparel">http://www.facebook.com/nobodysprincessapparel</a>&nbsp;
<a href="http://www.instagram.com/nobodysprincessapparel">http://www.instagram.com/nobodysprincessapparel</a>
&nbsp;
Enter Maria's Competition
<a href="https://powdherstash.win/">https://powdherstash.win/</a>
&nbsp;
IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">MAP IT Marketing Facebook group</a>
<a href="https://www.eventbrite.co.nz/o/identify-marketing-17656025044">Identify&rsquo;s Free Events and Webinars</a>
<a href="https://www.instagram.com/identifymarketing/">Identify Marketing Instagram</a>
<a href="https://www.facebook.com/Identifymarketing">Identify Marketing Facebook Page</a>
<a href="https://www.rachelklaver.com/">Rachel Klaver Website</a>
<a href="https://www.identifymarketing.co.nz/">Identify Marketing NZ Website</a>
<a href="https://identifymarketing.com.au/">Identify Marketing Australian Website</a>
<a href="https://www.linkedin.com/in/rachelklaver/">Rachel Klaver - Linkedin</a>
<a href="https://www.youtube.com/channel/UCN7nFfcWJkDe8nLzs2UELNQ">Rachel Klaver - Youtube</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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