It’s often only when we stop and breathe that we can see our new direction, and things finally fall into place.

As we head into a new year, hoping for the best, prepared for the unexpected (if the last two years have taught us anything - it’s to be prepared), it’s a perfect time to reflect on our business, and check in with ourselves.

Is our business leading me where I want it to? How can I change elements of my business to make it work better for me AND my customers?

It’s timely that just as I'm launching our new online marketing strategy course, that we get to hear Shelly Davies' wisdom and experience in her course launch.

Shelly Davies is a speaker, a plain language trainer, and an inspiration in terms of her own story. Her business, like so many others, was impacted by the pandemic, with her in person training and conference speaking severely cut back. 

Straight talking, and direct to the point with oodles of grace and love sums up Shelly’s style. As she says on her website: “Waffle and padding under the guise of “professionalism” is self-serving bullshit and it’s no longer acceptable” 

Shelly had tried to launch courses before. She followed formulas, tried to do what everyone else was doing. It wasn’t until she realised to show her best side she needed to show her “unprofessional” one that things started to change.

The launch week of her Unprofessional Writing School was huge, with her engaged community jumping in, enrolling, sharing and working with her to help far more people than she thought was possible in a week.

For anyone who’s thinking about launching a course or trying to work out why there’s isn’t going to plan, this is an inspiring and encouraging story. 

What we cover:
Why this launch worked when others didn’t
Shelly's goals and outcomes of launch week
Why Shelly doesn’t believe anything is wasted
How she’s carving out a business that works around her life
How Shelly is planning to spend 2022

 

Important Links

Shelly’s Website

The school of unprofessional writing

Register interest in Rachel’s  MY MAP IT MARKETING COURSE

It&rsquo;s often only when we stop and breathe that we can see our new direction, and things finally fall into place.
As we head into a new year, hoping for the best, prepared for the unexpected (if the last two years have taught us anything - it&rsquo;s to be prepared), it&rsquo;s a perfect time to reflect on our business, and check in with ourselves.
Is our business leading me where I want it to? How can I change elements of my business to make it work better for me AND my customers?
It&rsquo;s timely that just as I'm launching our new online marketing strategy course, that we get to hear Shelly Davies' wisdom and experience in her course launch.
Shelly Davies is a speaker, a plain language trainer, and an inspiration in terms of her own story. Her business, like so many others, was impacted by the pandemic, with her in person training and conference speaking severely cut back.&nbsp;
Straight talking, and direct to the point with oodles of grace and love sums up Shelly&rsquo;s style. As she says on her website: &ldquo;Waffle and padding under the guise of &ldquo;professionalism&rdquo; is self-serving bullshit and it&rsquo;s no longer acceptable&rdquo;&nbsp;
Shelly had tried to launch courses before. She followed formulas, tried to do what everyone else was doing. It wasn&rsquo;t until she realised to show her best side she needed to show her &ldquo;unprofessional&rdquo; one that things started to change.
The launch week of her Unprofessional Writing School was huge, with her engaged community jumping in, enrolling, sharing and working with her to help far more people than she thought was possible in a week.
For anyone who&rsquo;s thinking about launching a course or trying to work out why there&rsquo;s isn&rsquo;t going to plan, this is an inspiring and encouraging story.&nbsp;
What we cover:
<ul>
<li aria-level="1">Why this launch worked when others didn&rsquo;t</li>
<li aria-level="1">Shelly's goals and outcomes of launch week</li>
<li aria-level="1">Why Shelly doesn&rsquo;t believe anything is wasted</li>
<li aria-level="1">How she&rsquo;s carving out a business that works around her life</li>
<li aria-level="1">How Shelly is planning to spend 2022</li>
</ul>
&nbsp;
Important Links
<a href="https://www.shellydavies.co.nz/">Shelly&rsquo;s Website</a>
<a href="https://www.unprofessionalwriting.com/">The school of unprofessional writing</a>
<a href="https://identifymarketing.lpages.co/toolbox-list/">Register interest in Rachel&rsquo;s&nbsp; MY MAP IT MARKETING COURSE</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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