Today I’m sharing with you what content I create from my podcast episodes every week. Learning to repurpose content is a huge step towards creating cohesive, on brand and on track content for your prospective clients to find and engage with, wherever they are.

Part of the magic of repurposed content is it all fits together like a massive jigsaw puzzle. It can help you create content more efficiently, and help people not just fall into your content web, but stay there. (I always say, be a spider, build a web)

I have to admit I’m super nervous about sharing this episode with you, because I know that what I’m currently doing to repurpose my content could be far more than you are currently doing. So before we jump in and talk about what’s included in this podcast, I want to remind you that we are all at different stages and levels when it comes to our business and to our marketing.

I have a list of six or seven other things I want to add to my content marketing machine such as infographics, nurture sequences and a few other little gems, and I’m not there yet, so it’s so important to know where you’re sitting in your content marketing journey and learn from there.

At the moment, my podcast is repurposed into a column, blog, long video, short videos, short content, and shared on a range of different platforms. I’m going to step through that process, and also share what help I get along the way, as well as how many hours a week we collectively use to make it all happen.

Then, I’m going to give you a starting place for you to start doing the same thing (you won’t need a podcast - you can use a blog or a webinar or a long talky video instead. 

I’m nervous, but I’m also excited to share this with you. If you want to ask questions from this episode join our facebook group and ask them in there.

You can also get links to everything you need on rachelklaver.com/podcast

 

During this episode I share the following:
Why we need to build a web to help our content marketing work better
Why I changed how I was doing my marketing
How I use my podcast to recreate and repurpose content
The tools I use to create content
What help I’m getting to create content
How long it takes to do our marketing every week
How you can use these ideas in your business
How to start repurposing your content from scratch

 

Important links:

Free flowchart of how to repurpose content

OTTER.AI

Get Subly (Subtitles)

Video Cutter (free)

Tailwind (scheduling pinterest pins)

Answer Socrates

 

Other episodes that may help you

Episode 5 - Narrow your arrow to find your niche

Episode 10 - Creating great content

 

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

Today I&rsquo;m sharing with you what content I create from my podcast episodes every week. Learning to repurpose content is a huge step towards creating cohesive, on brand and on track content for your prospective clients to find and engage with, wherever they are.
Part of the magic of repurposed content is it all fits together like a massive jigsaw puzzle. It can help you create content more efficiently, and help people not just fall into your content web, but stay there. (I always say, be a spider, build a web)
I have to admit I&rsquo;m super nervous about sharing this episode with you, because I know that what I&rsquo;m currently doing to repurpose my content could be far more than you are currently doing. So before we jump in and talk about what&rsquo;s included in this podcast, I want to remind you that we are all at different stages and levels when it comes to our business and to our marketing.
I have a list of six or seven other things I want to add to my content marketing machine such as infographics, nurture sequences and a few other little gems, and I&rsquo;m not there yet, so it&rsquo;s so important to know where you&rsquo;re sitting in your content marketing journey and learn from there.
At the moment, my podcast is repurposed into a column, blog, long video, short videos, short content, and shared on a range of different platforms. I&rsquo;m going to step through that process, and also share what help I get along the way, as well as how many hours a week we collectively use to make it all happen.
Then, I&rsquo;m going to give you a starting place for you to start doing the same thing (you won&rsquo;t need a podcast - you can use a blog or a webinar or a long talky video instead.&nbsp;
I&rsquo;m nervous, but I&rsquo;m also excited to share this with you. If you want to ask questions from this episode<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/"> join our facebook group</a> and ask them in there.
You can also get links to everything you need on <a href="https://www.rachelklaver.com/Podcast">rachelklaver.com/podcast</a>
&nbsp;
During this episode I share the following:
<ul>
<li aria-level="1">Why we need to build a web to help our content marketing work better</li>
<li aria-level="1">Why I changed how I was doing my marketing</li>
<li aria-level="1">How I use my podcast to recreate and repurpose content</li>
<li aria-level="1">The tools I use to create content</li>
<li aria-level="1">What help I&rsquo;m getting to create content</li>
<li aria-level="1">How long it takes to do our marketing every week</li>
<li aria-level="1">How you can use these ideas in your business</li>
<li aria-level="1">How to start repurposing your content from scratch</li>
</ul>
&nbsp;
Important links:
<a href="https://identify.activehosted.com/f/115">Free flowchart of how to repurpose content</a>
<a href="https://otter.ai/referrals/L4T8Y28B">OTTER.AI</a>
<a href="https://my.getsubly.com/signup?via=rachel">Get Subly (Subtitles)</a>
<a href="https://online-video-cutter.com/">Video Cutter (free)</a>
<a href="https://www.tailwindapp.com/i/IdentifyMarketingNZ">Tailwind (scheduling pinterest pins)</a>
<a href="https://answersocrates.com/">Answer Socrates</a>
&nbsp;
Other episodes that may help you
<a href="https://www.rachelklaver.com/blogs/post/Redefining-your-perfect-niche-by-Narrowing-the-Arrow">Episode 5 - Narrow your arrow to find your niche</a>
<a href="https://www.rachelklaver.com/blogs/post/Create-great-social-media-content-by-learning-how-to-be-a-goat-in-a-tree">Episode 10 - Creating great content</a>
&nbsp;
IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">MAP IT Marketing Facebook group</a>
<a href="https://www.eventbrite.co.nz/o/identify-marketing-17656025044">Identify&rsquo;s Free Events and Webinars</a>
<a href="https://www.instagram.com/identifymarketing/">Identify Marketing Instagram</a>
<a href="https://www.facebook.com/Identifymarketing">Identify Marketing Facebook Page</a>
<a href="https://www.rachelklaver.com/">Rachel Klaver Website</a>
<a href="https://www.identifymarketing.co.nz/">Identify Marketing NZ Website</a>
<a href="https://identifymarketing.com.au/">Identify Marketing Australian Website</a>
<a href="https://www.linkedin.com/in/rachelklaver/">Rachel Klaver - Linkedin</a>
<a href="https://www.youtube.com/channel/UCN7nFfcWJkDe8nLzs2UELNQ">Rachel Klaver - Youtube</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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