This year I’ve created more content across more platforms consistently than I ever have before. But I also nearly lost my own voice and style, the things that set me apart from every other marketer and content creator out there. 

 

What happened to me is so common, and can happen to any of us when we’re trying to learn new ways of doing things, and spending too much time trying to emulate others as we adapt and change. 

 

I want you to develop your own voice, style and brand. From a monetary point of view, it’s what can set you apart from your competitors the fastest, and simplest way. But it can also be the scariest and hardest thing to do. What happens if you start to show people your way of thinking, and doing things, and people don’t get it, or worse - don’t like it?

 

My liberation from trying to be like everyone else, from turning away from the culture of “same” and letting my weird show was what helped people see me, and see our business. Losing this voice stifled my creativity, stemmed the flow of ideal clients, and caused me to question my own ability to communicate to my community.  

 

Our job is to become a voice (and face) people recognise, and then allow them to consciously turn to face us, or turn away. That’s it. That’s the foundation of a personal brand. 

 

In this podcast, I walk you through how I originally developed my own voice, how I lost it, and what I’ve done to reclaim it. I also walk you through my A.R.M.E.D formula (that’s one of my “own voice” things) to explain what you can do if you want to create a message that stands out from the crowd.

 

Coming out of the blahs of sameness, I personally  feel I’m now starting to really find a new style that takes that original voice, the learnings I’ve made this year and taken it all deeper. Perhaps that’s part of the process of developing our own voice. 

 

Regardless, I’m very pleased I found it. 






Today we cover
Why it’s important to have your own voice as a business owner
What I did to originally develop my own voice
What caused me to lose it
What I did to reclaim it
The impact of rediscovering my own voice
The ARMED method you can use to work on your own personal brand and voice development

 

Important Links

Rachel’s instagram account (my reels)

Rachel’s YouTube Channel

Register interest in our MY MAP IT MARKETING COURSE

 

Other recommended Episodes

How I repurpose content

Getting over video fears

How People Pleasing might be harming your business

Managing Marketing Overwhelm

This year I&rsquo;ve created more content across more platforms consistently than I ever have before. But I also nearly lost my own voice and style, the things that set me apart from every other marketer and content creator out there.&nbsp;
&nbsp;
What happened to me is so common, and can happen to any of us when we&rsquo;re trying to learn new ways of doing things, and spending too much time trying to emulate others as we adapt and change.&nbsp;
&nbsp;
I want you to develop your own voice, style and brand. From a monetary point of view, it&rsquo;s what can set you apart from your competitors the fastest, and simplest way. But it can also be the scariest and hardest thing to do. What happens if you start to show people your way of thinking, and doing things, and people don&rsquo;t get it, or worse - don&rsquo;t like it?
&nbsp;
My liberation from trying to be like everyone else, from turning away from the culture of &ldquo;same&rdquo; and letting my weird show was what helped people see me, and see our business. Losing this voice stifled my creativity, stemmed the flow of ideal clients, and caused me to question my own ability to communicate to my community.&nbsp;&nbsp;
&nbsp;
Our job is to become a voice (and face) people recognise, and then allow them to consciously turn to face us, or turn away. That&rsquo;s it. That&rsquo;s the foundation of a personal brand.&nbsp;
&nbsp;
In this podcast, I walk you through how I originally developed my own voice, how I lost it, and what I&rsquo;ve done to reclaim it. I also walk you through my A.R.M.E.D formula (that&rsquo;s one of my &ldquo;own voice&rdquo; things) to explain what you can do if you want to create a message that stands out from the crowd.
&nbsp;
Coming out of the blahs of sameness, I personally&nbsp; feel I&rsquo;m now starting to really find a new style that takes that original voice, the learnings I&rsquo;ve made this year and taken it all deeper. Perhaps that&rsquo;s part of the process of developing our own voice.&nbsp;
&nbsp;
Regardless, I&rsquo;m very pleased I found it.&nbsp;
 
Today we cover
<ul>
<li aria-level="1">Why it&rsquo;s important to have your own voice as a business owner</li>
<li aria-level="1">What I did to originally develop my own voice</li>
<li aria-level="1">What caused me to lose it</li>
<li aria-level="1">What I did to reclaim it</li>
<li aria-level="1">The impact of rediscovering my own voice</li>
<li aria-level="1">The ARMED method you can use to work on your own personal brand and voice development</li>
</ul>
&nbsp;
Important Links
Rachel&rsquo;s<a href="https://www.instagram.com/identifymarketing/reels/"> instagram account (my reels)</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel&rsquo;s YouTube Channel</a>
<a href="https://identifymarketing.lpages.co/toolbox-list/">Register interest in our MY MAP IT MARKETING COURSE</a>
&nbsp;
Other recommended Episodes
<a href="https://www.rachelklaver.com/blogs/post/How-I-Repurpose-my-Podcast-Content">How I repurpose content</a>
<a href="https://www.rachelklaver.com/blogs/post/Getting-over-your-video-fears">Getting over video fears</a>
<a href="https://www.rachelklaver.com/blogs/post/How-people-pleasing-may-be-harming-your-business">How People Pleasing might be harming your business</a>
<a href="https://www.rachelklaver.com/blogs/post/Managing-Marketing-Overwhelm">Managing Marketing Overwhelm</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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