I don’t think I’ll ever be tired of hearing busines growth stories about how something began in with a few boxes of stock in a bedroom and now runs out of a huge warehouse. Which is perfect because this is the story of Game Kings



Co owner and founder Elliot Jessup started a business selling Cards Against Humanity sets because he wanted to buy them himself. But the road from that to becoming on of the biggest independent game retailers in New Zealand wasn’t without it’s complications, barriers and life lessons.



In this podcast Elliot shares his story, including how they had to rename the Facebook community they’d built from scratch for legal reasons, how the couriers used to feel about their original offices, how covid impacted their business, and how he almost gave it all away to while growing another business.



He also shares how he’s juggled Game King’s growth alongside his other passion; getting to travel the world with incredible artists, as their touring lighting designer. Not bad for a 27 year old who tried a fair range of jobs before realising he’s best “self employed”! 



Game King no longer just sells board games, but is now designing their own, and has found the community they built to be incredible supportive of this. They’re also finding new ways to market their products, including investing in both organic and paid marketing on Tiktok. 



If you want to be inspired, and also hear some of the trials and difficulties Game Kings has experienced, and how they’ve overcome them, this is an unmissable episode. 






In this episode we cover:
How Game Kings started
What Elliot’s learned about building community
How the business moved from side gig to main gig
Why failure has helped Game king experience greater success
What’s up next for Game Kings





Important Links

Game Kings website

Game Kings on Tiktok

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

I don’t think I’ll ever be tired of hearing busines growth stories about how something began in with a few boxes of stock in a bedroom and now runs out of a huge warehouse. Which is perfect because this is the story of Game Kings
 
Co owner and founder Elliot Jessup started a business selling Cards Against Humanity sets because he wanted to buy them himself. But the road from that to becoming on of the biggest independent game retailers in New Zealand wasn’t without it’s complications, barriers and life lessons.
 
In this podcast Elliot shares his story, including how they had to rename the Facebook community they’d built from scratch for legal reasons, how the couriers used to feel about their original offices, how covid impacted their business, and how he almost gave it all away to while growing another business.
 
He also shares how he’s juggled Game King’s growth alongside his other passion; getting to travel the world with incredible artists, as their touring lighting designer. Not bad for a 27 year old who tried a fair range of jobs before realising he’s best “self employed”! 
 
Game King no longer just sells board games, but is now designing their own, and has found the community they built to be incredible supportive of this. They’re also finding new ways to market their products, including investing in both organic and paid marketing on Tiktok. 
 
If you want to be inspired, and also hear some of the trials and difficulties Game Kings has experienced, and how they’ve overcome them, this is an unmissable episode. 
 
In this episode we cover:
<ul>
<li aria-level="1">How Game Kings started</li>
<li aria-level="1">What Elliot’s learned about building community</li>
<li aria-level="1">How the business moved from side gig to main gig</li>
<li aria-level="1">Why failure has helped Game king experience greater success</li>
<li aria-level="1">What’s up next for Game Kings</li>
</ul>
 
Important Links
<a href="https://gamekings.co.nz/">Game Kings website</a>
<a href="https://gamekings.co.nz/">Game Kings on Tiktok</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of the MAP IT Marketing facebook group</a>
<a href="https://www.rachelklaver.com/Group-Coaching-Programme">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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