I’ve spent the last few days creating content with chatGPT. Some of it is painfully awful. Some of it is very mundane. Occasionally I’ve created something that sparks interest. 

The idea that AI can help us as small business owners in our marketing is HUGE. We spend so much time and energy on creating content and it’s exhausting, even if you enjoy it! If you have poor writing skills, or that creative bone in your body is a tiny jellied piece of nothing, then it’s a hard slog to get content down on a page, in a social media post, or an email.

The sheer time it takes to create content is a big investment. So it’s so easy to see why using a tool that is (presently) free, that can create content is seconds can be super tempting.

There are huge benefits to using AI for content creation. The time factor. The ability for something other than you to come up with ideas. The chance to tap into a machine that is learning with each new addition and piece of feedback.

I’ve found some ways to really embrace using AI in our business, and I’m sharing those more and more with my clients.

But there are things to worry about too. Google has said it can tell if the content is AI. I think I can often too. It’s not (yet) able to replace the power of our our minds to tell a story in a way that only we can. it’s limited in the ability to create powerful and personal metaphors or create your own style.

And there’s a concern that this already very very busy internet of words and noise will just become awash with more generic rubbish.

Of course, the best way to shine is to be "not rubbish". 

In this podcast I’m going to share with you what chatGPT is, how I’ve tried to use it, and what I recommend and what to not do it with in your content marketing. 

Embrace technology, give it a go and learn as you do (a little like chatGPT is!)

In this episode we cover:
What chatGPT is 
Why we should embrace AI
What AI is still not getting right
What you can use AI for in content marketing
How to maxmise its use
How to use it more creatively and effectively
Some of the concerns of copying and pasting AI material to use on your website







Important Links

Join my FREE ChatGPT Content Marketing Challenge

Try out Focusmate (the co working tool)

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

I’ve spent the last few days creating content with chatGPT. Some of it is painfully awful. Some of it is very mundane. Occasionally I’ve created something that sparks interest. 
The idea that AI can help us as small business owners in our marketing is HUGE. We spend so much time and energy on creating content and it’s exhausting, even if you enjoy it! If you have poor writing skills, or that creative bone in your body is a tiny jellied piece of nothing, then it’s a hard slog to get content down on a page, in a social media post, or an email.
The sheer time it takes to create content is a big investment. So it’s so easy to see why using a tool that is (presently) free, that can create content is seconds can be super tempting.
There are huge benefits to using AI for content creation. The time factor. The ability for something other than you to come up with ideas. The chance to tap into a machine that is learning with each new addition and piece of feedback.
I’ve found some ways to really embrace using AI in our business, and I’m sharing those more and more with my clients.
But there are things to worry about too. Google has said it can tell if the content is AI. I think I can often too. It’s not (yet) able to replace the power of our our minds to tell a story in a way that only we can. it’s limited in the ability to create powerful and personal metaphors or create your own style.
And there’s a concern that this already very very busy internet of words and noise will just become awash with more generic rubbish.
Of course, the best way to shine is to be "not rubbish". 
In this podcast I’m going to share with you what chatGPT is, how I’ve tried to use it, and what I recommend and what to not do it with in your content marketing. 
Embrace technology, give it a go and learn as you do (a little like chatGPT is!)
In this episode we cover:
<ul>
<li aria-level="1">What chatGPT is </li>
<li aria-level="1">Why we should embrace AI</li>
<li aria-level="1">What AI is still not getting right</li>
<li aria-level="1">What you can use AI for in content marketing</li>
<li aria-level="1">How to maxmise its use</li>
<li aria-level="1">How to use it more creatively and effectively</li>
<li aria-level="1">Some of the concerns of copying and pasting AI material to use on your website</li>
</ul>
 
 
Important Links
<a href="https://identify.ac-page.com/jointhefreechatgptcontentmarketingchallenge">Join my FREE ChatGPT Content Marketing Challenge</a>
<a href="https://www.focusmate.com">Try out Focusmate (the co working tool)</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="https://identify.ac-page.com/be-the-face-of-your-business-checklistcklist/">Download OUR free Face of your Business checklist</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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