With the internet getting noisier and noisier, the quest to get people’s attention is getting harder and harder. We now have three seconds to help people make the call - slow and take a look, or move right along.

What we need is a hook. 

Join your MAP IT Marketing host Rachel Klaver as she explains what a hook is, why we need it, and what the three core types of hooks are.

She’ll then take you through eight common hook ideas, and give you a few hooks you can use right away with your content.

If you know your awesome content isn’t getting the attention it deserves and you know you need that to change, then this episode will help you.

It’s time to get hooked!

 

Today we cover

 
What a hook is
How hooks have changed over the years
Where you should use hooks in your content
The three main types of hooks
The eight kinds of hooks you can use with any content
A selection of hooks any business can use. 

 

Important Links

Rachel’s free training events in March

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group





Other recommended Episodes

Getting over video fears

Marketing tools that save you time and money

Writing engaging captions for social media

How I repurpose content

With the internet getting noisier and noisier, the quest to get people&rsquo;s attention is getting harder and harder. We now have three seconds to help people make the call - slow and take a look, or move right along.
What we need is a hook.&nbsp;
Join your MAP IT Marketing host Rachel Klaver as she explains what a hook is, why we need it, and what the three core types of hooks are.
She&rsquo;ll then take you through eight common hook ideas, and give you a few hooks you can use right away with your content.
If you know your awesome content isn&rsquo;t getting the attention it deserves and you know you need that to change, then this episode will help you.
It&rsquo;s time to get hooked!
&nbsp;
Today we cover
&nbsp;
<ul>
<li aria-level="1">What a hook is</li>
<li aria-level="1">How hooks have changed over the years</li>
<li aria-level="1">Where you should use hooks in your content</li>
<li aria-level="1">The three main types of hooks</li>
<li aria-level="1">The eight kinds of hooks you can use with any content</li>
<li aria-level="1">A selection of hooks any business can use.&nbsp;</li>
</ul>
&nbsp;
Important Links
<a href="https://www.eventbrite.co.nz/o/identify-marketing-17656025044">Rachel&rsquo;s free training events in March</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel&rsquo;s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
 
Other recommended Episodes
<a href="https://www.rachelklaver.com/blogs/post/Getting-over-your-video-fears">Getting over video fears</a>
<a href="https://www.rachelklaver.com/blogs/post/21-Marketing-tools-that-can-save-you-time-and-money">Marketing tools that save you time and money</a>
<a href="https://www.rachelklaver.com/blogs/post/How-to-create-engaging-captions-for-social-media">Writing engaging captions for social media</a>
<a href="https://www.rachelklaver.com/blogs/post/How-I-Repurpose-my-Podcast-Content">How I repurpose content</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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