I’ve got a particular love for family run businesses because we’ve got one ourselves! So when I heard that Fiona from The Damson Collection was now working alongside her son in her business, I really wanted to find out how that dynamic works. 



Fiona was an editorial and commercial photographer for twenty-five years, until she had to find an alternative income after losing her ability to see with binocular vision. (it’s since been restored) She had started up a macaron business, and moved to Hawkes Bay to run it. While there she bought The Damson Collection from the orchardists who had started it, and since then has grown into an award winning business.



The business had mainly sold their Damson plum based products via markets and retailers. With a pandemic impacting both of these avenues, Fiona had to move online fast - and thankfully her son Rogan was there to help. He stepped in, took over the online side, and the packing of orders and the team was born.



Now several years into this new combination, the mother and son duo continue to work together, with both contributing significantly different skills into the mix. 



The Damson Collection has won both national and international awards for their products, and with more new and innovative ideas in the pipeline, it’s clear that this business is definitely going places. 

In this episode we cover:
How Fiona grew her business
Here initial plans for the business, and why they’re still in development
How Fiona’s been able to move out of operations
How Rogan and Fiona work together in the business
What’s up next for The Damson Collection







Important Links

Check out Damson Collection

Follow them on Instagram

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

I’ve got a particular love for family run businesses because we’ve got one ourselves! So when I heard that Fiona from The Damson Collection was now working alongside her son in her business, I really wanted to find out how that dynamic works. 
 
Fiona was an editorial and commercial photographer for twenty-five years, until she had to find an alternative income after losing her ability to see with binocular vision. (it’s since been restored) She had started up a macaron business, and moved to Hawkes Bay to run it. While there she bought The Damson Collection from the orchardists who had started it, and since then has grown into an award winning business.
 
The business had mainly sold their Damson plum based products via markets and retailers. With a pandemic impacting both of these avenues, Fiona had to move online fast - and thankfully her son Rogan was there to help. He stepped in, took over the online side, and the packing of orders and the team was born.
 
Now several years into this new combination, the mother and son duo continue to work together, with both contributing significantly different skills into the mix. 
 
The Damson Collection has won both national and international awards for their products, and with more new and innovative ideas in the pipeline, it’s clear that this business is definitely going places. 
In this episode we cover:
<ul>
<li aria-level="1">How Fiona grew her business</li>
<li aria-level="1">Here initial plans for the business, and why they’re still in development</li>
<li aria-level="1">How Fiona’s been able to move out of operations</li>
<li aria-level="1">How Rogan and Fiona work together in the business</li>
<li aria-level="1">What’s up next for The Damson Collection</li>
</ul>
 
Important Links
<a href="http://www.thedamsoncollection.co.nz/">Check out Damson Collection</a>
<a href="https://www.instagram.com/thedamsoncollection/">Follow them on Instagram</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of the MAP IT Marketing facebook group</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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