When it comes to products on a shelf, what makes someone buy yours (unless it’s a firm favourite they buy all the time” is going to start with the packaging. 

Make it something your target market loves, and they’ll even perhaps be shifted from the same old favourite buy, and choose to check out your range instead.

Designing packaging is an art, and so much more goes into it than “I love that font, and that’s my favourite colour.”



Laura Feavearyear, founder and director of Creative Jam has been responsible for the packaging design for brands such as Dose and Co, Lemon Fresh, Dr Feelgood, and Frula Beauty. Her agency specialises in FMCG brands, and packaging design.

What makes Laura’s story so interesting is the rare eye condition she was born with that has left her partially sighted. This has helped her refine designs to make them stand out amongst your competitors.

Laura is so well informed about what it takes to move into Supermarkets, what they are looking for, and the process. In the episode we talk though what you need to be aware of if you are looking to make that move, what to do when deciding on what your packaging should look like, and why it is a good idea to start a regular Supermarket browsing habit. 

I was blown away by Laura’s knowledge, and insight in this episode - we could have gone on for hours! If you’ve ever wondered what it takes to be a successful brand, what to think about when it comes to product design, and what the process for getting into supermarkets is, this is the episode for you. 



In this episode we cover:
What you need to know about product design in the FMCG space
Why you need to do your competitor research
When it’s the best time to do product photography
The timeframes for getting your product ready for scale
How you would work with a packaging designer
How to work with Laura and Creative Jam



Other podcasts about Linkedin to Listen to

How Primrose and Co moved from markets to selling in stores

Pepper and Me - with Cherie Metcalfe\



Important Links

Connect with Laura

Check out Laura’s Work on Instagram

Come to Rachel’s Free content strategy workshops

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

When it comes to products on a shelf, what makes someone buy yours (unless it’s a firm favourite they buy all the time” is going to start with the packaging. 
Make it something your target market loves, and they’ll even perhaps be shifted from the same old favourite buy, and choose to check out your range instead.
Designing packaging is an art, and so much more goes into it than “I love that font, and that’s my favourite colour.”
 
Laura Feavearyear, founder and director of Creative Jam has been responsible for the packaging design for brands such as Dose and Co, Lemon Fresh, Dr Feelgood, and Frula Beauty. Her agency specialises in FMCG brands, and packaging design.
What makes Laura’s story so interesting is the rare eye condition she was born with that has left her partially sighted. This has helped her refine designs to make them stand out amongst your competitors.
Laura is so well informed about what it takes to move into Supermarkets, what they are looking for, and the process. In the episode we talk though what you need to be aware of if you are looking to make that move, what to do when deciding on what your packaging should look like, and why it is a good idea to start a regular Supermarket browsing habit. 
I was blown away by Laura’s knowledge, and insight in this episode - we could have gone on for hours! If you’ve ever wondered what it takes to be a successful brand, what to think about when it comes to product design, and what the process for getting into supermarkets is, this is the episode for you.  
In this episode we cover:
<ul>
<li aria-level="1">What you need to know about product design in the FMCG space</li>
<li aria-level="1">Why you need to do your competitor research</li>
<li aria-level="1">When it’s the best time to do product photography</li>
<li aria-level="1">The timeframes for getting your product ready for scale</li>
<li aria-level="1">How you would work with a packaging designer</li>
<li aria-level="1">How to work with Laura and Creative Jam</li>
</ul>
 
Other podcasts about Linkedin to Listen to
<a href="https://omny.fm/shows/map-it-marketing/backing-yourself-to-move-from-markets-to-selling-i">How Primrose and Co moved from markets to selling in stores</a>
<a href="https://omny.fm/shows/map-it-marketing/how-pepper-me-was-built-on-community-with-cherie-m">Pepper and Me - with Cherie Metcalfe\</a>
 
Important Links
<a href="https://us02web.zoom.us/j/82463091565">Connect with Laura</a>
<a href="https://us02web.zoom.us/j/82463091565">Check out Laura’s Work on Instagram</a>
<a href="https://www.rachelklaver.com/events">Come to Rachel’s Free content strategy workshops</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of the MAP IT Marketing facebook group</a>
<a href="https://www.rachelklaver.com/Group-Coaching-Programme">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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