I love the power of freely available content that helps your potential customer find real gems of information from you. This is called ungated content as all they need to do is check out your social media, read a blog, watch a youtube video or a live and they can get all the goodness you choose to share. This podcast is an example of ungated contact. 



There are some who believe that this is the only way now to distribute our content, and then use that to build what I call in my book a sticky content web.



I’m a huge fan of freemium content - content that is of a high quality, and is free to access and use.



But I also love gated content. Gated content is content the potential customer pays for with their email address. There’s a transaction that happens where you give me your email, and I then send you something. 



This strategy can either draw people in closer, or push them away - and we want it to bring them closer.



In this episode we talk about the value of both gated and ungated content, how to make them work together and why I tell nearly every business to have some form of gated content in their marketing







In this episode we cover:
What is gated and ungated content?
What you need to make open to everyone
Why some content should be “paid for”
How to know which one is which
Why some people hate gated content
What you should never do with gated content





Important Links

Buy your copy of Be a Spider, Build a Web

Download OUR free DIY Marketing Audit checklist

Download the free workbook

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

I love the power of freely available content that helps your potential customer find real gems of information from you. This is called ungated content as all they need to do is check out your social media, read a blog, watch a youtube video or a live and they can get all the goodness you choose to share. This podcast is an example of ungated contact. 
 
There are some who believe that this is the only way now to distribute our content, and then use that to build what I call in my book a sticky content web.
 
I’m a huge fan of freemium content - content that is of a high quality, and is free to access and use.
 
But I also love gated content. Gated content is content the potential customer pays for with their email address. There’s a transaction that happens where you give me your email, and I then send you something. 
 
This strategy can either draw people in closer, or push them away - and we want it to bring them closer.
 
In this episode we talk about the value of both gated and ungated content, how to make them work together and why I tell nearly every business to have some form of gated content in their marketing
 
 
 
In this episode we cover:
<ul>
<li aria-level="1">What is gated and ungated content?</li>
<li aria-level="1">What you need to make open to everyone</li>
<li aria-level="1">Why some content should be “paid for”</li>
<li aria-level="1">How to know which one is which</li>
<li aria-level="1">Why some people hate gated content</li>
<li aria-level="1">What you should never do with gated content</li>
</ul>
 
Important Links
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="https://identifymarketing.lpages.co/your-marketing-health-checklist/">Download OUR free DIY Marketing Audit checklist</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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