If there’s one thing you can be assured of, about all else, it’s that digital marketing is in a constant state of change. While I guess many of us were all hoping the introduction of IOS14 this time last year was going to come and do its worst, then everything would settle down again, it looks like the truth is anything but.

 

However many ecommerce businesses are still seeing spectacular results from their Facebook advertising, by digging in deeper to the way Facebook and Instagram want you to engage with their platform. Others have seen huge drops in performance, often due to trying to stay up to date with the increasing dependency on organic social media. 

 

Today I’m joined by Susie Klaver, who is not only my daughter, but is one of our team, specializing in Facebook advertising  funnels for ecommerce. We talked about some of the surprising things she’s discovered in the last year, what’s working and what’s not, and what you can do to improve your own Facebook ad results. 

Plus we talk a little about the dynamic of working in a Family business, and what it’s like having to work for your mother!

Today we cover

 
What Susie enjoys about creating ads
What she finds frustrating 
The common mistakes she sees people making with their own  ads?
Why some people get better results than others
What people can do to improve their results?
What advice would you give to people running their own ads 

 

Important Links

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group





Other recommended Episodes

Marketing tools that save you time and money

Writing engaging captions for social media

How I repurpose content

What you must do before spending a cent on Facebook Ads

Managing Marketing Overwhelm

If there&rsquo;s one thing you can be assured of, about all else, it&rsquo;s that digital marketing is in a constant state of change. While I guess many of us were all hoping the introduction of IOS14 this time last year was going to come and do its worst, then everything would settle down again, it looks like the truth is anything but.
&nbsp;
However many ecommerce businesses are still seeing spectacular results from their Facebook advertising, by digging in deeper to the way Facebook and Instagram want you to engage with their platform. Others have seen huge drops in performance, often due to trying to stay up to date with the increasing dependency on organic social media.&nbsp;
&nbsp;
Today I&rsquo;m joined by Susie Klaver, who is not only my daughter, but is one of our team, specializing in Facebook advertising&nbsp; funnels for ecommerce. We talked about some of the surprising things she&rsquo;s discovered in the last year, what&rsquo;s working and what&rsquo;s not, and what you can do to improve your own Facebook ad results.&nbsp;
Plus we talk a little about the dynamic of working in a Family business, and what it&rsquo;s like having to work for your mother!
Today we cover
&nbsp;
<ul>
<li aria-level="1">What Susie enjoys about creating ads</li>
<li aria-level="1">What she finds frustrating&nbsp;</li>
<li aria-level="1">The common mistakes she sees people making with their own&nbsp; ads?</li>
<li aria-level="1">Why some people get better results than others</li>
<li aria-level="1">What people can do to improve their results?</li>
<li aria-level="1">What advice would you give to people running their own ads&nbsp;</li>
</ul>
&nbsp;
Important Links
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel&rsquo;s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
 
Other recommended Episodes
<a href="https://www.rachelklaver.com/blogs/post/21-Marketing-tools-that-can-save-you-time-and-money">Marketing tools that save you time and money</a>
<a href="https://www.rachelklaver.com/blogs/post/How-to-create-engaging-captions-for-social-media">Writing engaging captions for social media</a>
<a href="https://www.rachelklaver.com/blogs/post/How-I-Repurpose-my-Podcast-Content">How I repurpose content</a>
<a href="https://www.rachelklaver.com/blogs/post/episode-nine-what-you-must-do-before-spending-a-cent-on-facebook-ads-with-jo-murphy">What you must do before spending a cent on Facebook Ads</a>
<a href="https://www.rachelklaver.com/blogs/post/Managing-Marketing-Overwhelm">Managing Marketing Overwhelm</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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