Things are hard out there for many small business owners right now. 

And I’m finding more and more small business owners are freezing, and spending more time freaking out than actively taking action to generate sales.

If that’s you, or you don’t want that to ever be you, this episode is for you.



I want you to be doing two core things at all times in your marketing. 
Finding a way to get new sales today and..
Laying down foundations to make number one much easier in the future.

While we have also noticed we need to market a “little harder” at the moment, we’re still getting regular leads and sales coming in from the marketing work we laid down before we had to



So today we’re talking reactive and proactive marketing,

I’m going to give you things you can do now to react against the need for sales and get some growth now.

And give you some ideas to lay down some insurance to make it easier next time there’s a tricky bit

We also cover what ratio this should be in different seasons of your business.

So… let’s get the emergency marketing sorted AND build something for a more relaxed and less stressful future in business



In this episode we cover:
Why we need to consider reactive and proactive marketing
Why some people get stuck in an endless pain loop of marketing
What your priority today is
Why sometimes getting hyper personal might be your ticket out of stress
What to do instead of discounting all of your offers in a firesale approach
How to add an insurance policy to the future of your business
Why we need to always have a ration of reactive and proactive marketing and what that looks like in each season







Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

Things are hard out there for many small business owners right now. 
And I’m finding more and more small business owners are freezing, and spending more time freaking out than actively taking action to generate sales.
If that’s you, or you don’t want that to ever be you, this episode is for you.
 
I want you to be doing two core things at all times in your marketing. 
<ol>
<li aria-level="1">Finding a way to get new sales today and..</li>
<li aria-level="1">Laying down foundations to make number one much easier in the future.</li>
</ol>
While we have also noticed we need to market a “little harder” at the moment, we’re still getting regular leads and sales coming in from the marketing work we laid down before we had to
 
So today we’re talking reactive and proactive marketing,
I’m going to give you things you can do now to react against the need for sales and get some growth now.
And give you some ideas to lay down some insurance to make it easier next time there’s a tricky bit
We also cover what ratio this should be in different seasons of your business.
So… let’s get the emergency marketing sorted AND build something for a more relaxed and less stressful future in business
 
In this episode we cover:
<ul>
<li aria-level="1">Why we need to consider reactive and proactive marketing</li>
<li aria-level="1">Why some people get stuck in an endless pain loop of marketing</li>
<li aria-level="1">What your priority today is</li>
<li aria-level="1">Why sometimes getting hyper personal might be your ticket out of stress</li>
<li aria-level="1">What to do instead of discounting all of your offers in a firesale approach</li>
<li aria-level="1">How to add an insurance policy to the future of your business</li>
<li aria-level="1">Why we need to always have a ration of reactive and proactive marketing and what that looks like in each season</li>
</ul>
 
 
 
Important Links
<a href="https://www.rachelklaver.com/events">Come to Rachel’s Free content strategy workshops</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://hellohumanbyrachelklaver.substack.com/">Rachel’s SUBSTACK</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="https://identify.ac-page.com/be-the-face-of-your-business-checklistcklist/">Download OUR free Face of your Business checklist</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

Advertisement