While there are a few outliers who are thriving at the moment, many of the business owners I’m speaking to are definitely seeing a cool down in leads and sales at the moment. Now I’m not an economist, but I love to read and explore, and I’m also a mega planner. So with markets all over the world saying a recession is coming, and my desire to make sure both we and you are prepared, I thought this was a great opportunity to talk about how we need to market during a recession.



If there’s anything you can get out of this episode, it would be two things. First, a recession doesn’t always mean disaster is coming. Many businesses can thrive during a recession. It’s about narrowing your focus, your message and really getting your target market clear. 



The second is that marketing must continue. I don’t know if you’re like me, but when I’m stressed I want to hunker down, and sometimes the marketing stuff feels a bit harder to do, because it’s taking me away from the effort of just surviving. I’ve experienced this recently, not due to recession effects, but just with a large couple of projects that have taken up my head space. But this is not a time to abandon marketing. In fact marketing might be your ticket out of any recession based pain you might be open to.



I’m confident you can recession proof your business. We’ve managed to survive over two years of a world wide pandemic. So take the time, listen to the eight key points and get marketing. We’ve got this. 






In this episode we cover:
The most important thing to do
Why you’ve got a solution in front of you
What may need to change
How to build trust and engagement
Why consistency is essential
Whether you should reduce your marketing budget





Important Links

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

While there are a few outliers who are thriving at the moment, many of the business owners I’m speaking to are definitely seeing a cool down in leads and sales at the moment. Now I’m not an economist, but I love to read and explore, and I’m also a mega planner. So with markets all over the world saying a recession is coming, and my desire to make sure both we and you are prepared, I thought this was a great opportunity to talk about how we need to market during a recession.
 
If there’s anything you can get out of this episode, it would be two things. First, a recession doesn’t always mean disaster is coming. Many businesses can thrive during a recession. It’s about narrowing your focus, your message and really getting your target market clear. 
 
The second is that marketing must continue. I don’t know if you’re like me, but when I’m stressed I want to hunker down, and sometimes the marketing stuff feels a bit harder to do, because it’s taking me away from the effort of just surviving. I’ve experienced this recently, not due to recession effects, but just with a large couple of projects that have taken up my head space. But this is not a time to abandon marketing. In fact marketing might be your ticket out of any recession based pain you might be open to.
 
I’m confident you can recession proof your business. We’ve managed to survive over two years of a world wide pandemic. So take the time, listen to the eight key points and get marketing. We’ve got this. 
 
In this episode we cover:
<ul>
<li aria-level="1">The most important thing to do</li>
<li aria-level="1">Why you’ve got a solution in front of you</li>
<li aria-level="1">What may need to change</li>
<li aria-level="1">How to build trust and engagement</li>
<li aria-level="1">Why consistency is essential</li>
<li aria-level="1">Whether you should reduce your marketing budget</li>
</ul>
 
Important Links
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel’s content coaching programme</a>
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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