Let me say at the outset that if I didn't have my book coming out in the next few weeks, I’d be using any extra time to apply everything I learned in this podcast to our own business. In fact the first thing I did after completing the interview with our guest today was book in a planning meeting with Rod (my business partner/husband and our systems guy) to make sure we make it happen.

 

Today we’re talking to Pip Meecham who is a multi-award-winning systemisation specialist with a love for all things systems, technology, processes and workflows. She a specialist at looking at the HOW in your business - how you do the things you do, then translates that to ensure your processes and workflows are optimised for efficiency and effectiveness, implementing tools and technology to help streamline your operations, with operating procedures that help you scale and build a business that can work without you.

We’re talking about VideoAsk, an app by Typeform that allows you to use video to help draw people into the right stages of the customer journey on your website. The application possibilities are endless! Pip also uses Video ask for help desk support, and I’m thinking it would also be great for coaching!

Best of all, you can get started with a completely free account

If you know your website’s getting the hits, but not the sales, you might need to investigate this ‘choose your own adventure” app yourself. I know I am very much hoping that one day, in the not too distant future, you’ll get to see us using it on ours!

In this episode we cover:
How video can help you convert visitors to customers
The benefits of VideoAsk
What type of businesses would benefit from using VideoAsk
Why Pip got rid of her contact us page
How Pip uses VideoAsk for support calls
When you should turn off the video options
What to do before you set it up
Where to start your automation set up first. 

 

Important Links

VideoAsk

Pip’s Linkedin

Pip’s Instagram

 

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

 

Let me say at the outset that if I didn't have my book coming out in the next few weeks, I&rsquo;d be using any extra time to apply everything I learned in this podcast to our own business. In fact the first thing I did after completing the interview with our guest today was book in a planning meeting with Rod (my business partner/husband and our systems guy) to make sure we make it happen.
&nbsp;
Today we&rsquo;re talking to Pip Meecham who is a multi-award-winning systemisation specialist with a love for all things systems, technology, processes and workflows. She a specialist at looking at the HOW in your business - how you do the things you do, then translates that to ensure your processes and workflows are optimised for efficiency and effectiveness, implementing tools and technology to help streamline your operations, with operating procedures that help you scale and build a business that can work without you.
We&rsquo;re talking about VideoAsk, an app by Typeform that allows you to use video to help draw people into the right stages of the customer journey on your website. The application possibilities are endless! Pip also uses Video ask for help desk support, and I&rsquo;m thinking it would also be great for coaching!
Best of all, you can get started with a completely free account
If you know your website&rsquo;s getting the hits, but not the sales, you might need to investigate this &lsquo;choose your own adventure&rdquo; app yourself. I know I am very much hoping that one day, in the not too distant future, you&rsquo;ll get to see us using it on ours!
In this episode we cover:
<ul>
<li aria-level="1">How video can help you convert visitors to customers</li>
<li aria-level="1">The benefits of VideoAsk</li>
<li aria-level="1">What type of businesses would benefit from using VideoAsk</li>
<li aria-level="1">Why Pip got rid of her contact us page</li>
<li aria-level="1">How Pip uses VideoAsk for support calls</li>
<li aria-level="1">When you should turn off the video options</li>
<li aria-level="1">What to do before you set it up</li>
<li aria-level="1">Where to start your automation set up first.&nbsp;</li>
</ul>
&nbsp;
Important Links
<a href="https://www.videoask.com/">VideoAsk</a>
<a href="https://www.linkedin.com/in/pip-meecham-systemising-consultant/">Pip&rsquo;s Linkedin</a>
<a href="https://www.instagram.com/projectboxau">Pip&rsquo;s Instagram</a>
&nbsp;
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel&rsquo;s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
&nbsp;

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;