While this podcast is offically all about marketing a small business, the truth is that one of the reasons so many of my clients struggle (and perhaps you too) is because there’s a whole heap of time and energy poverty caused by that juggle of parenting, and running a business



The tightest timesqueeze is most definitely in the first five years of your child’s life - and it cna make fitting all your business tasks in tricky, including your marketing.



Over ninety percent of my clients are mums, and many of them have children yet to start high school. So I wanted to share with you some of what I’ve learned in the 22 years of being a business owner and parent.



Before I was a marketer I worked in ECE and with parents of children under five, and was also a single parent for eight years from a starting point of three children aged 5, 3 and 8 months old. Through that time I was self employed and then ran businesses.



My children have only really ever known me as a small business owner. It’s both been awesome and really tough. For them and for me



I developed a bunch of “hacks” and coping strategies that made it easier to get the ‘best of both worlds” although I struggled to get the time for me and my own needs balanced into the mix. 



In this episode I share a little of my story of what parenting is like now, what we’re headed into and what it was like raising three girls solo while running my business. I share some of the things I did to make it simpler and help us stay close as a team.






In this episode we cover:
What parenting looks like now with one at home, in her last year at school
What it used to be like as a single mum of three, running a business
What the benefits of me running a business have been for our family
The moment I learned you need to ask for help
What you can do to get the “juggle” right
The one thing you need to do for you every day
How to make the juggle easier for you. 







Important Links

Register interest for Rachel’s content coaching programme

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

While this podcast is offically all about marketing a small business, the truth is that one of the reasons so many of my clients struggle (and perhaps you too) is because there’s a whole heap of time and energy poverty caused by that juggle of parenting, and running a business
 
The tightest timesqueeze is most definitely in the first five years of your child’s life - and it cna make fitting all your business tasks in tricky, including your marketing.
 
Over ninety percent of my clients are mums, and many of them have children yet to start high school. So I wanted to share with you some of what I’ve learned in the 22 years of being a business owner and parent.
 
Before I was a marketer I worked in ECE and with parents of children under five, and was also a single parent for eight years from a starting point of three children aged 5, 3 and 8 months old. Through that time I was self employed and then ran businesses.
 
My children have only really ever known me as a small business owner. It’s both been awesome and really tough. For them and for me
 
I developed a bunch of “hacks” and coping strategies that made it easier to get the ‘best of both worlds” although I struggled to get the time for me and my own needs balanced into the mix. 
 
In this episode I share a little of my story of what parenting is like now, what we’re headed into and what it was like raising three girls solo while running my business. I share some of the things I did to make it simpler and help us stay close as a team.
 
In this episode we cover:
<ul>
<li aria-level="1">What parenting looks like now with one at home, in her last year at school</li>
<li aria-level="1">What it used to be like as a single mum of three, running a business</li>
<li aria-level="1">What the benefits of me running a business have been for our family</li>
<li aria-level="1">The moment I learned you need to ask for help</li>
<li aria-level="1">What you can do to get the “juggle” right</li>
<li aria-level="1">The one thing you need to do for you every day</li>
<li aria-level="1">How to make the juggle easier for you. </li>
</ul>
 
 
Important Links
<a href="https://identifymarketing.lpages.co/become-a-content-marketing-master/">Register interest for Rachel’s content coaching programme</a>
Rachel’s SUBSTACK
<a href="https://www.youtube.com/marketingwithrachelklaver">Rachel’s YouTube Channel</a>
<a href="https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/">Join the My MAP IT Marketing Strategy School</a>
<a href="https://www.facebook.com/groups/MAPITwithRachelKlaver/">Become a part of our Facebook group</a>
<a href="https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses">Buy your copy of Be a Spider, Build a Web</a>
<a href="https://identify.ac-page.com/be-the-face-of-your-business-checklistcklist/">Download OUR free Face of your Business checklist</a>
<a href="http://www.beaspiderbuildaweb.com/">Download the free workbook</a>

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business.  MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.

Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)

Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next.  

Want a clear direction in your marketing? Let's come make a map. 

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. &nbsp;MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode.
Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!)
Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. &nbsp;
Want a clear direction in your marketing? Let's come make a map.&nbsp;

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